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Levi's & Mark Werts tie up on INDUSTRIE DENIM concept
Oct '11
Levi Strauss & Co. and American Rag founder, Mark Werts, announced a collaboration on a new premium denim concept called INDUSTRIE DENIM. This concept will come to life through stores owned by INDUSTRIE DENIM LLC as well as online at www.IndustrieDenim.com. The first store opened in Scottsdale, AZ earlier this month.

Levis Strauss & Co.worked closely with INDUSTRIE DENIM LLC on the initial strategy, concept, and look and feel for the stores. Staffed by fashion savvy sales associates dubbed “jean-iouses,” the new INDUSTRIE DENIM premium stores will showcase more than 100 of the world's most sought-after denim collections, including Levi's Red Tab, Levi's Made & Crafted, Levi's Vintage Clothing (LVC), Dockers, along with other premium denim brands.

INDUSTRIE DENIM will provide shoppers with an unparalleled selection of the world's top denim brands at a wide range of price points, as well as an exceptional standard of service that includes expert consultation with staff and on-site alterations and the exclusive “Booty Cam” fitting room experience, which allows shoppers to see how the jeans look and fit from every possible angle, including the back.

Mark Werts, Industrie Denim LLC CEO, said, "We're having an outstanding time working with Levi's in launching these concept stores. From the moment Industrie Denim was conceived until now, the chemistry has been spectacular and it has been a magical project with a 1000 pieces falling into place to create something dynamic and unique for our customers."

The two current brick and mortar INDUSTRIE DENIM locations in Scottsdale and San Francisco feature industrial store interiors with decorative accents distinct to both cities. Additional stores are expected to open in 2012.

Robert Hanson, Global President of the Levi's brand said, “In today's world, denim is the ultimate and most versatile fashion option for every possible occasion and we know shoppers want choices when it comes to finding the best style for them. INDUSTRIE DENIM offers denim aficionados the premium shopping experience, fit, value and craftsmanship that they've come to expect from the Levi's and Dockers brands.”

INDUSTRIE DENIM is a collaboration between American Rag founder Mark Werts and his long-time partners Rudolph Faulcon and Larry Russ with Levi Strauss and Co. forming Industrie Denim LLC. Combining the impressive experience of both denim vanguards, each INDUSTRIE DENIM location offers a uniquely designed, authentic space featuring an inspired selection of the best denim in the world.

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.

Levi Strauss & Co

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