Lacoste to double its outlets in India

15 Oct '11

2 min read

France's leading apparel label Lacoste intends to double the number of its points of sale (POS) in India over a period of next three years.

Lacoste, which penetrated the Indian markets in early 1990's, now has 32 points of sale (POS) in the country, six of which are franchisee-owned outlets.

Focusing on the youth segment, the company has recently launched Lacoste Live, a renewed version of Lacoste Red, which was a youth-focusing brand under the main label.

The firm unveiled its first 'Lacoste Live' outlet in Berlin in February this year and in India, it opened its first Live outlet in Delhi during July this year. It now intends to launch other two to three exclusive Live outlets in Delhi and Mumbai in forthcoming months.

Live would also be made available in all leading Lacoste outlets, in addition to Live outlets. The price of the Live collection has been fixed around five percent lower than the main brand.

The label foresees around 10 percent of its total apparel sales for the Spring-Summer season flowing from Live.

The French brand considers the Indian market to be of much importance, not in terms of sales volume, but as a strategic market with great potential.

Lacoste expects its business in India to grow at a rate of 45 percent during the current year and by about 200 percent over the next three years.

Fibre2fashion News Desk - India

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