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SABA launches its Spring Racing perfect odds campaign
18
Oct '11
Apparel Group owned fashion brand SABA, launched its Perfect Odds campaign in conjunction with its spring racing and occasional wear range for men and women, including the exclusively designed Neil Grigg for SABA collection of fascinators.

General Manager, SABA, Inger Adamson said "We are excited about our new spring fashion race wear and occasional wear range this year. The exclusive fascinator collection, designed in collaboration with Neil Grigg is also a special highlight. To celebrate we are offering all of our customers a special SABA spring gift".

With over $1 Million in prizes on offer, customers simply need to purchase from SABA before 26 October to receive their Perfect Odds gift card to reveal their SABA gift online.

SABA will also host three VIP Spring Racing styling events with special guest host Neil Grigg in Melbourne and Sydney. Grigg will style the latest SABA trends backed with his exclusive SABA fascinator collection. Events take place from 6pm.

SABA's multi-channel integrated marketing campaign was successfully launched at all SABA freestanding stores, David Jones concessions.

SABA has had a powerful influence on the Australian fashion scene since 1965. Starting in Melbourne's Flinders Lane as The Joseph SABA Shirt Shop, the company has remained at the forefront of Australian fashion ever since, and is now seen as a chic, contemporary label for both women and men.

Saba was acquired by the Apparel Group in July 2005 and moved its Head Office to Sydney shortly after. A leader in the Australian fashion industry, Apparel Group designs and manages its brands in Australia with strong manufacturing relationships in Asia.

SABA

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