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Establishment of Elizabeth Daniel New York
20
Oct '11
A new business offering an innovative apparel line for women has been launched. Elizabeth Thurer and Lisa Daniel have formed Elizabeth Daniel New York. The founders have sought to revolutionize the eternally classic, essential white button-down shirt.

The stylish line offers the perfect solution to the uncomfortable other options available for retail sale. Women will no longer be forced to deal with the uncomfortable and unflattering bulking, bunching and un-tucking that is found while wearing the traditional woven button-down shirt.

Elizabeth Daniel New York designs offer a line of women's shirts consisting of four styles that each serve as the essential layering piece to be worn under sweaters and jackets. This new “solution basic”, is a necessary wardrobe building piece for women of all shapes and sizes. The Elizabeth Daniel NY designs offer a universally flattering fit due to the unique combination of exceptional fabrics and a comfortable body-hugging cut.

Constructed of a top-quality woven sateen and an exceptionally soft pima knit. The Elizabeth Daniel designs produce the ultimate feeling of comfort while revealing the slimmest of silhouettes. The shirts are currently offered in four styles; the Classic Tailored look, The Sleeveless look, The Tuxedo and the Ruffle.

They are available in two colors white and black.

As working mothers Elizabeth and Lisa understand the need for simple comfort at home, in the workplace and for everyday life! As the tag line states, Elizabeth Daniel NY designs are "Classic, Tailored and Timeless"

The idea for a line of women's shirts; was first hatched by Elizabeth Thurer and a previous collaborator in 2009. The concept of producing a line of comfortable layering shirts was briefly and successfully tested on a small scale.

Elizabeth Daniel NY was launched in the Fall of 2011, by Elizabeth Thurer and Lisa Daniel. Elizabeth Daniel New York has sought to revolutionize the eternally classic essential white button-down shirt. Forever seeking the perfect stylish solution to the uncomfortable other options, the company introduced their innovative designs to the marketplace.

Elizabeth Daniel

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