Home / Knowledge / News / Apparel/Garments / Majid Al Futtaim Fashion unveils IT'Sugar outlet in UAE
Majid Al Futtaim Fashion unveils IT'Sugar outlet in UAE
Oct '11
Majid Al Futtaim Ventures' apparel retailing arm Majid Al Futtaim Fashion has collaborated with famous 'Candyman' Jeff Rubin for launch of first IT'Sugar stand-alone outlet outside the United States.

The first overseas outlet of IT'Sugar that opened in a Mall of the Emirates a few days back, is a ground-breaking concept store that affords the buyers an opportunity to have a pleasurable experience through its offerings like apparel, accessories, gift items and sweets.

Asil Attar, CEO of Majid Al Futtaim Fashion said, the firm has partnered Jeff and the IT'Sugar team to evolve a unique retailing atmosphere that well matches the firm's fashion credentials and also the sweet and sour edgy side of IT'Sugar, which has transpired in launch of an exhilarating new lifestyle label in the Middle East.

The firm intends to launch other outlets at various locations in the region. The association with Majid Al Futtaim Fashion, alongside further expansion proposed for IT'Sugar, is seen to greatly boost the regional potential of the brand.

Using the expertise that it has gained while managing different fashion labels across the Levant and GCC markets, Majid Al Futtaim Fashion has garnered wide-ranging knowledge regarding the changing retail landscape of the region and the technique to market goods to the young-at-heart customers of the Middle East.

While the region is witnessing emergence of several candy-specific offerings, IT'Sugar is a noticeably different fashion and lifestyle brand with a sweet tooth in its offerings.

The brand's offerings are totally unique and have a tempting flavour in its look and feel, which is why the brand is claiming that it would present the customers with an experience that they would have never experienced before, Mr Attar said.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search