Home / Knowledge / News / Apparel/Garments / Horseworship debuts 'Freedom Collection'
Horseworship debuts 'Freedom Collection'
31
Oct '11
Horseworship, an independently owned apparel company based in Malibu, California, joined the growing chorus of individuals and businesses working to stop the eradication of America's rapidly diminishing wild horse population with the announcement of its "Freedom Collection" line.

A portion of the profits from sales of the line will support the California-based Return To Freedom, American Wild Horse Sanctuary. With the unveiling of her "Freedom Collection" line, Horseworship founder and designer Pamela Robins has created a series of short and long sleeve tee shirts, delicious thermals and warm hoodies for young girls and women. The collection merges the dynamic graphics and verse of Robins with the fine art photography of equine photographer Kimerlee Curyl.

The Horseworship Freedom Collection, available online at website, represents a dramatic departure from the status quo of equestrian oriented fashion. The photo realistic printing and bold color strikes require as many as five separate print screens on the fashion cut shirts, creating a finished product that is a one of a kind piece of wearable art.

An avid equestrian and daily rider, Robins' inspiration for the project began with seeing Kimerlee Curyl's photos of wild horses at a gallery show. Comments Robins: "I was taken by the majesty and independence of the incredible animals in Kimerlee's photos. She has a romantic eye that allows her to capture both the subtle and dynamic interactions between the horses in a way that really spoke to me: I wanted to learn more."

Robins learned from Curyl that the subjects in her images were photographed in their natural environment at Return to Freedom, a non-profit wild horse sanctuary in Lompoc, California. In subsequent conversations, Robins learned that America's wild horse population—once numbering nearly two million—has been reduced to less than thirty thousand, with more than thirty-eight thousand more horses stockpiled in holding facilities and long term holding ranches at a cost to taxpayers of nearly $50 million annually.

Founded in 1997 by Neda DeMayo, Return to Freedom is the realization of her life-long dream: to protect the freedom and natural lifestyle of America's free ranging wild horses. On the Return to Freedom's collaboration with Horseworship, DeMayo says, "Horses have inspired artists in all mediums for thousands of years, in a very generous gesture, Pamela Robins is sharing her appreciation and inspiration with the public to benefit the horses."

Kimerlee Curyl commented on the Freedom Collection project saying, "Pamela's creative spirit and sensitivity to horses, as well as her willingness and dedication to participate in raising awareness for Return to Freedom can be seen and felt throughout the collection. The beauty she has created is exciting, fresh and fashionable...art has a voice!"

The Freedom Collection joins Horseworship Apparel's signature line featuring dynamic images, bold colors and verse celebrating the equestrian disciplines of Dressage, Stadium and Cross Country Jumping. While drawing her inspiration from the surrounding beauty of the Malibu canyons and "all things horse," Robins describes Horseworship designs as "fun, versatile fashion that transitions seamlessly from a day in the saddle to a night out."

Horseworship


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search