Home / Knowledge / News / Apparel/Garments / PUMA all set to benefit from Israel's budding market segment
PUMA all set to benefit from Israel's budding market segment
Nov '11
The US$ 2.5 billion international sportswear label, PUMA holds no exception to the popular trend that as a market segment grows to a reputable size, global brands wish to expand their reach in that market.

Validating this notion, the firm is setting up its first branch in Israel to cash-in from the country's budding sportswear market segment.

PUMA already operates five concept stores in the country through Grundman & Co., which had been representing the firm in Israel for over last two decades. Besides these outlets, Grundman also markets PUMA products at 350 sale points throughout Israel. The new representative of PUMA too would work in the country in association with Grundman.

PUMA is one of the top three sportswear brands present in the Israeli market, along with Nike and Adidas. Nike operates in the country through a direct representative of its holding firm, while its outlets in the country are run by three local franchisers. Similarly, Adidas also operates through a direct representative led by a German CEO.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search