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Giordano opens 200th store; plans 16 new stores
Nov '11
Giordano, the leading apparel retailer, has officially opened its 200th Middle East store at Mushrif Mall, Abu Dhabi. The company, which has been operating in the Middle East for 18 years, is now on track to open 250 stores by 2015, company officials announced.

During 2011, 16 new Giordano stores will open across the Gulf. As well as the new store in Abu Dhabi and an additional outlet in Kuwait, the company is expanding rapidly across Saudi Arabia, with 11 new stores opened in the Kingdom in the year to date, and three more set to launch before year end.

Complementing the retailer's expansion plan is a large scale refurbishment programme across existing outlets in Kuwait, Oman, UAE and Saudi Arabia, with investments in new stores and renovations reaching AED15 million in 2011.

“We are in full-swing getting our shops closer to our customers across the region. The substantial investments earmarked for this expansion programme seal our commitment to be a leading player in the retail apparel industry not only in the Gulf but also in North Africa, South Caucasus and the Asian sub-Continent.

Since our first regional store opened in Burjuman in 1993, we have continued to grow and reaching our 200th store landmark this year is an indication of our strength and success in the market. Our growth is all due to valued customers who have continuously supported our brand and our products,” said Ishwar Chugani, Executive Director at Giordano Middle East.

In the year to date, as in 2010, Giordano has posted double-digit year-on-year growth as a result of a streamlining of regional operations, and the rollout of high-demand product lines leading to low inventories and strengthened cash flow.

“Giordano's strategy of 'less is more' means we focus on the essentials – which provide the right product mix and choices for our customers. We have made it through 18 years here in the Middle East and we look forward to many more years to come. While many things have changed over the years, our promise will never waiver. Our customers are assured of a collection that is essential, relevant and functional that will suit their lifestyles,” added Chugani.


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