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Chennai-based Cerise hits Indian market

03 Nov '11
4 min read

Currently the styles in women's wear are more practical with a funky look. The balance between style and comfort is struck by using the right fabric.

Market Outlook
Cerise is trying to keep at par with international styling and trend forecasts. They can create consumer interest by providing quality products and service satisfaction. Also, a lot of direct marketing activities keep revolving around the customer to keep them engaged in the brand.

Cerise has carved a niche in the Indian retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends. As Cerise get into that portfolio,their focus will be on product availability at the right places through building a robust distribution network.

The beauty of Cerise is its all-weather properties - keeps you cool & fresh, whatever the outside world may be conniving.

No wonder Cerise is on the top when it comes to comfortable fashion. After all, Cerise is French for cherry.

Cerise

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