Home / Knowledge / News / Apparel/Garments / Old Navy unveils Funnovations Inc
Old Navy unveils Funnovations Inc
03
Nov '11
Old Navy announced that it will unveil a new marketing platform called Funnovations Inc. Kicking off this Thursday in both the US and Canada, the campaign invites customers to 'Come fun, Come all' and experience the secret source of all Old Navy fun -- the place where the brand's quirkiest ideas are born and tested.

“Old Navy is a brand that's famous for fun and we're looking at this new campaign as a way to bring that unique, and quirky spirit back to our marketing,” said Tom Wyatt, president, Old Navy.

“By giving our customers a glimpse into all the great, exciting things happening at Old Navy, our hope is that we'll create a strong call to action for them to come and experience our amazing product at great value in an energized store environment -- especially as we enter this critical holiday shopping period.”

Beginning with a TV spot on November 3rd, the campaign will come to life across all customer touch points including stores, television, online and mobile devices throughout the holiday season.

The first commercial will tell the story of the Old Navy “Perfect Puff” jacket and how the teams and magical machines at Funnovations Inc. make sure the coats are made with “just the right amount of puff.” Future spots will feature entertaining portrayals of Old Navy's funnovative experts making some of the brand's other signature items.

As part of the initial launch, Old Navy will also release a digital 'tour' of the Old Navy lab within Funnovations Inc. via its YouTube Channel.

Funnovations Inc., developed in partnership with Crispin Porter + Bogusky, represents an evolution of the success of the Supermodelquins concept and a move away from Old Navy's recent campaign, Old Navy Records.

Overall, the campaign seeks to connect with Old Navy's target customer - a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family – by prominently highlighting Old Navy's product offerings alongside a more consistent value message.

“With a focus on what our customer is interested in - fashion and value, we are hopeful this campaign combined with other targeted changes across the brand, will help us to deliver on our goal of improving sales performance,” Wyatt added.

In addition, Old Navy also announced the launch of its latest digital innovation, Snap Appy. Snap Appy is Old Navy's iPhone and soon to launch Android app that bridges the gap between online and in-store to meet the needs of Old Navy customers' mobile-based lifestyle.

The app utilizes industry-leading image recognition technology to turn any Old Navy logo – no matter the placement – into a digital gateway to engage with the brand. By “Snapping” or scanning a logo, a user can unlock deals, games, and the latest fashion tips from Old Navy and other Old Navy customers.

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers great product at great prices.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products, for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.

Old Navy


Must ReadView All

Chinese firm sets up garment production chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up garment production chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search