Home / Knowledge / News / Apparel/Garments / John Lewis launches Made in UK product identifier
John Lewis launches Made in UK product identifier
04
Nov '11
John Lewis is championing British manufacturing by launching a 'Made in UK' identifier which will appear on ticketing and online product information to highlight British-made products.

The 'Made in UK' identifier will appear on over 4,000 products which are manufactured in the UK, from early 2012. It consolidates John Lewis's support of British manufacturing which sees it work with over 130 companies which make its own-brand products. John Lewis also operates a factory in Lancashire, Herbert Parkinson, which weaves and produces its own-brand fabrics, duvets and pillows, and where its seven-day curtain service is based.

The 'Made in UK' symbol follows on from the department store's launch earlier this year of a 'Green' identifier, which is designed to help customers make more sustainable choices. The Green identifier appears on point of sale information for products carrying certification from FSC (Forest Stewardship Council), PEFC (Programme for the Endorsement of Forest Certification), Fairtrade, Energy Savings Trust and the Rainforest Alliance.

Following a successful launch, it will now appear on further lines across John Lewis's assortment which the retailer has identified as offering a more sustainable choice, including; items made from bamboo, linen, coir and hemp; products which are made from over 50% recycled materials; or low energy products. It currently appears on 1,400 products.

Christine Kasoulis, head of brand development at John Lewis, said: 'We know that our customers want to make informed decisions about what they buy, and we know that they are interested in the provenance and sustainability of products. John Lewis is a British retailer, and our customers expect it to support other British firms wherever possible. For us, British manufacturing is about having pride in this country's skills and craftsmanship, and ensuring our customers get the quality of design and build that British products offer.

'These identifiers are designed to add to the advice and service we already offer to customers, and ultimately make life easier. They are part of our longer-term aspirations to help customers make choices about what they buy, whether they want to know more about the provenance of products, or if they are looking to lessen their environmental impact.'

John Lewis has also invested in Partner (staff) training to encourage behaviour change among its buying teams and increase the number of products that fit the Made in GB and green symbol criteria.

The symbols are part of John Lewis's recently re-developed CSR strategy, 'bringing quality to life'. The strategy focuses on how the retailer can bring quality to the lives of suppliers and the communities in which it trades, to Partners and to customers.

John Lewis


Must ReadView All

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Polyester yarn price surge affects Surat textile industry

Textiles | On 22nd May 2018

Polyester yarn price surge affects Surat textile industry

The prices of polyester yarn have increased about 12-15 per cent in...

Courtesy: Myntra

Fashion | On 22nd May 2018

Myntra to launch exclusive red carpet line at IIFA 2018

India’s leading destination for fashion online, Myntra, is all set to ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search