Home / Knowledge / News / Apparel/Garments / John Lewis launches Made in UK product identifier
John Lewis launches Made in UK product identifier
04
Nov '11
John Lewis is championing British manufacturing by launching a 'Made in UK' identifier which will appear on ticketing and online product information to highlight British-made products.

The 'Made in UK' identifier will appear on over 4,000 products which are manufactured in the UK, from early 2012. It consolidates John Lewis's support of British manufacturing which sees it work with over 130 companies which make its own-brand products. John Lewis also operates a factory in Lancashire, Herbert Parkinson, which weaves and produces its own-brand fabrics, duvets and pillows, and where its seven-day curtain service is based.

The 'Made in UK' symbol follows on from the department store's launch earlier this year of a 'Green' identifier, which is designed to help customers make more sustainable choices. The Green identifier appears on point of sale information for products carrying certification from FSC (Forest Stewardship Council), PEFC (Programme for the Endorsement of Forest Certification), Fairtrade, Energy Savings Trust and the Rainforest Alliance.

Following a successful launch, it will now appear on further lines across John Lewis's assortment which the retailer has identified as offering a more sustainable choice, including; items made from bamboo, linen, coir and hemp; products which are made from over 50% recycled materials; or low energy products. It currently appears on 1,400 products.

Christine Kasoulis, head of brand development at John Lewis, said: 'We know that our customers want to make informed decisions about what they buy, and we know that they are interested in the provenance and sustainability of products. John Lewis is a British retailer, and our customers expect it to support other British firms wherever possible. For us, British manufacturing is about having pride in this country's skills and craftsmanship, and ensuring our customers get the quality of design and build that British products offer.

'These identifiers are designed to add to the advice and service we already offer to customers, and ultimately make life easier. They are part of our longer-term aspirations to help customers make choices about what they buy, whether they want to know more about the provenance of products, or if they are looking to lessen their environmental impact.'

John Lewis has also invested in Partner (staff) training to encourage behaviour change among its buying teams and increase the number of products that fit the Made in GB and green symbol criteria.

The symbols are part of John Lewis's recently re-developed CSR strategy, 'bringing quality to life'. The strategy focuses on how the retailer can bring quality to the lives of suppliers and the communities in which it trades, to Partners and to customers.

John Lewis


Must ReadView All

India's garment exports up 24.93% in September 2017

Textiles | On 16th Oct 2017

India's garment exports up 24.93% in September 2017

The exports of readymade garments from India in September 2017 was...

Low GST rate on zari will generate jobs for women: SRTEPC

Textiles | On 16th Oct 2017

Low GST rate on zari will generate jobs for women: SRTEPC

There will be a rise in the employment for women with the slash in...

Consumers may suffer if no assurance to EU workers in UK

Apparel/Garments | On 16th Oct 2017

Consumers may suffer if no assurance to EU workers in UK

Consumers may suffer if the British Government does not quickly offer ...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search