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Chicago will be test market for New Era's new retail formats
09
Nov '11
New Era, an international lifestyle brand, is proud to announce Chicago as the location for its tenth flagship store globally. Centrally located at 207 South State Street in the heart of downtown Chicago, New Era will bring its renowned headwear, apparel and accessories to one of America's premier cities.

The NEW ERA CHICAGO Flagship will offer exclusive, limited product unavailable anywhere else in the Chicagoland area. The two level, 4500 square foot store is New Era's largest location to date. The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Chicago flagship will also feature a wide selection of New Era's fashion headwear collection, the EK Collection.

This is New Era's first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large scale flagship, the brand will open numerous locations comprised of small scale company stores and outlets throughout the greater Chicagoland area though 2013.

"The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base," said Cal Lawson, Director of Retail Operations. "The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail."

NEW ERA CHICAGO allows shoppers to connect deeper with the brand through the New Era history wall. Over 90 years of heritage and craftsmanship is artfully displayed telling the story of New Era's evolution- beginning as a fashion headwear producer in the 1920s and morphing into an international lifestyle brand, New Era has stood the test of time.

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

New Era Cap Co Inc


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