Home / Knowledge / News / Apparel/Garments / Chicago will be test market for New Era's new retail formats
Chicago will be test market for New Era's new retail formats
09
Nov '11
New Era, an international lifestyle brand, is proud to announce Chicago as the location for its tenth flagship store globally. Centrally located at 207 South State Street in the heart of downtown Chicago, New Era will bring its renowned headwear, apparel and accessories to one of America's premier cities.

The NEW ERA CHICAGO Flagship will offer exclusive, limited product unavailable anywhere else in the Chicagoland area. The two level, 4500 square foot store is New Era's largest location to date. The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Chicago flagship will also feature a wide selection of New Era's fashion headwear collection, the EK Collection.

This is New Era's first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large scale flagship, the brand will open numerous locations comprised of small scale company stores and outlets throughout the greater Chicagoland area though 2013.

"The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base," said Cal Lawson, Director of Retail Operations. "The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail."

NEW ERA CHICAGO allows shoppers to connect deeper with the brand through the New Era history wall. Over 90 years of heritage and craftsmanship is artfully displayed telling the story of New Era's evolution- beginning as a fashion headwear producer in the 1920s and morphing into an international lifestyle brand, New Era has stood the test of time.

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

New Era Cap Co Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search