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Première Vision China – a great success
09
Nov '11
The 16th edition of Première Vision China took place this past 20 and 21 October, in the heart of Pudong, at the Shanghai International Convention Center. This club-like show offers 2 days for business exchanges and meetings between top textile companies and the best of Chinese fashion professionals.

For this edition dedicated to the autumn winter 12/13 season, the event presented a significantly enriched offer with 60 participants (+ 40%) coming from 7 countries and registered, at the close of the two days, some 2,253 visits - a quite marked 23% increase over the previous Shanghai edition.

Exhibitors unanimously noted a real evolution of the Chinese fashion market, which has made great strides in both its own segmentation and its demands. The fancy, highly-creative market segment is a great success. Today, exhibitors and buyers speak the same language, relationships are simplified and creative products have enormous appeal for ever more informed Chinese fashion professionals.

"Bravo to the weavers' offer this session, especially the Italian and French collections, which were really fantastic, with a good price/quality ratio. I went to Première Vision in Paris in September with my creative team, and here, at Première Vision China, I came with the President of our group. We were able to find fabrics that I could not see in Paris, which is so very important... I am so pleased that I can place orders directly with local agents, which is not always the case at Première Vision Paris. And above all, our President can give the green light right away to big orders," said Tian Ling, chief designer at Elegant Prospect.

Among the show's visitors, there were a number of particularly cutting-edge Chinese brands, including:
ART & DESIGN, BABEI, BADIER, BAOXINIAO, BOSIDENG, ELEGANT PROSPER, E-LAND, ERDOS, EVENY, DECOSTER, FANYANUO, FAPAI, GOODDAYS, HART SCHAFFNER, JOEONE, K-BOXING, PINK MARY, ROCAWEAR, SEPTWOLVES, SIERLI, SUNFED, TUSBOMI, YESUN. ONI.

The Première Vision fashion information at the event included the autumn winter 12/13 Colour Range and the Première Vision inspirational film. The fashion seminar, which was specially created for the Chinese market and presented by Sabine Le Chatelier, Première Vision Associate Fashion Director, played to a packed house of 345 participants. Esther, designer at Shenzhen Jessie Fashion Co., was particularly enthusiastic: "I think the Première Vision seminar is getting more and more interesting. It's so on-target and direct. Between that and the film of the season, we learned so much!"

UPCOMING EVENTS
- Denim by Première Vision - Paris - spring summer 13 - 30 Nov. and 1 Dec. 2011

- Première Vision - Paris - spring summer 13 - from 14 to 16 Feb. 2012

- Première Vision China - Beijing - spring summer 13 - end of March 2012 (dates to be confirmed)

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