Home / Knowledge / News / Apparel/Garments / Y-3 to launch online store in China
Y-3 to launch online store in China
Nov '11
Starting with the Autumn/Winter 2011-12 season, Y-3 will be available with its first online store in China from mid November 2011.

With the launch of the new online store, china-based customers can explore and purchase the fully ranged Y-3 collection including men's and women's apparel, footwear, accessories.

Y-3store.cn hits the road for Autumn/Winter 2011-12 with a collection inspired by the nature of escape—on horseback, on foot, and into the hills. Fittingly, the Y-3 runway show presented clothing designed for a journey, combining classic materials and silhouettes with futuristic and protective details like waterproof zippers, neoprene insets, holographic toggles, and ergonomic quilting.

The initiation is timed with the arrival of the Autumn/Winter collection in-store. 'Since 2004, Y-3 has expanded its retail business across Asia, Europe, the Middle East and the US. With Y-3 being available online we commit to offering impeccable quality at the highest service to our global clientele.'
Hermann Deininger, CMO adidas Sport Style Division.

The new destination will offer a unique online shopping experience especially created for Chinese customers including: special size conversion, prompt delivery to over 400 cities, free return, dedicated customer care in Chinese and purchases processed in the local Yuan currency.

In order to guarantee this localized online experience Y-3store.cn is Powered by YOOX Group, which is already Y-3's global Internet retail partner for Europe, USA and Japan since 2011. With a local structure including a logistics centre and office in Shanghai, YOOX Group provides the new online store with a comprehensive solution to Internet retailing specifically developed for China that includes interface design, technological platform, logistics, customer care, web marketing and a thorough know-how of e-tailing.

adidas and Yohji Yamamoto pioneered the fusion of sport and style in 2001 with their initial collaboration of exclusive footwear styles designed by adidas for Yohji Yamamoto's signature line. Subsequently Y-3 launched in October 2002 with the Spring/Summer 2003 season in Paris. The online store opening will mark ten years of this successful partnership.

adidas and Yohji Yamamoto celebrate the opening by inviting customers to special previews, promotions and free shipping. This will be available exlusively until mid November 2011.

Yohji Yamamoto (Y-3)

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search