Home / Knowledge / News / Apparel/Garments / NZ-based Icebreaker opens its online doors with new website
NZ-based Icebreaker opens its online doors with new website
22
Nov '11
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, has unveiled its first e-commerce-enabled website in Canada. The debut of Icebreaker's e-commerce site in Canada comes with a complete redesign of the existing Icebreaker.com website, which first launched in the U.S. in 2006.

“We're delighted to open our online doors in Canada,” said Steve Gehlen, General Manager of Global e-Commerce. “Canada has been such an important market for us. This website will complement our presence in retailers throughout the country and our Icebreaker TouchLab retail stores in Vancouver and Montréal. With this new website we will be reaching new consumers, further educating our loyal followers and continuing to spread the word about our Kiwi brand.”

The redesigned site boasts various new, user-generated features including product ratings and reviews, questions and answers about specific products, sharing of items via email and social media networks, and wish lists.

The website offers the complete Icebreaker Canadian range and features user-friendly navigation where shoppers can browse by:

• Product Types - Tops, Bottoms, Socks, Underwear, Jackets, Accessories
• Activities - Biking, Hiking, Hunting/Fishing, Lifestyle/Casual, Mountaineering, Multisport, Running/Fitness, Skiing/Snowboarding, Travel, Water Sports, Yoga/Pilates
• Collections - Base Layers, Mid Layers, Outer Layers, Technical Sports, Travel
• Featured Highlights - What's New, Best Sellers, Highest Rated

In addition to these shopping features, Icebreaker added several new videos covering topics from why wear Icebreaker merino to how to layer Icebreaker's versatile clothing system. The website also describes Icebreaker's commitment to sustainability, ethical manufacturing and animal welfare.

The Icebreaker Baacode, a pioneering supply chain transparency and traceability program, is prominently displayed on the global navigation, so customers can trace the origin of their garment online.

“As we branch out into new territories through this e-commerce website in Canada, we want to be sure that Icebreaker customers know exactly where their garments came from and how they were manufactured. The Baacode and the ethics areas of the website help tell that story,” added Gehlen.

Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. The Icebreaker apparel system includes underwear, mid layer garments, outerwear, socks and accessories.

Icebreaker

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search