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Von Follies by Dita Von Teese will be available at Target shortly
22 Nov '11
5 min read
Target Australia completed customer research across two phases in 2010 and 2011 to determine awareness and sentiment on the Dita Von Teese collaboration. The results were positive with the majority of customers viewing Dita Von Teese as a classic, feminine, well presented and confident woman.
In addition, customers saw the introduction of a feminine lingerie line by Dita Von Teese as a positive step for Target's fashion credentials and were particularly keen to see the range cater for all shapes and sizes, including fuller figured women.
Murray Chenery, Chief Marketing Officer, Target Australia commented, "We believe the launch of Von Follies by Dita Von Teese will strengthen Target Australia's reputation as a modern, fashion-led retailer and expect the range to be embraced by our customers. We have taken on board the sentiments of our customers to develop the range and deliver what they have asked for."
"Target Australia is thrilled to work with the talented Dita Von Teese on her first ever, worldwide lingerie collection. The Von Follies by Dita Von Teese brand will form part of our successful Designers for Target program, and further establishes Target Australia as a retailer that continues to provide Australians with stylish, affordable fashion," he said.
lime door brands and Diamondcut International plan to extend the product range in 2012 as they prepare the brand for global distribution.
"With a Twitter following of over 900,000, Dita Von Teese is one of the world's most popular style icons and her success can be attributed to strong business acumen and distinctive style. As a brand strategist, I am certain that our collaboration with Dita Von Teese and Australian distribution through Target Australia stores nationally will be a tremendous success," said lime door brands founder and CEO Michele Hamdorf.
lime door brands is a boutique brand house and management company based in Melbourne Australia.
Diamondcut International is a lingerie design and manufacturing specialist based in Melbourne Australia since 1973.
Internationally renowned as the Queen of Burlesque, Dita Von Teese has also established herself as a well-respected fashion icon for her distinctive style and eternally immaculate presentation. She has appeared in high-fashion magazines including Harper's Bazaar, Vanity Fair, Madison, Vogue and Elle, and is seen front-row at the most prestigious fashion shows across the globe.
Target Australia is a mid-market department store renowned for delivering to its customers great quality and great value apparel and homewares.
In addition, customers saw the introduction of a feminine lingerie line by Dita Von Teese as a positive step for Target's fashion credentials and were particularly keen to see the range cater for all shapes and sizes, including fuller figured women.
Murray Chenery, Chief Marketing Officer, Target Australia commented, "We believe the launch of Von Follies by Dita Von Teese will strengthen Target Australia's reputation as a modern, fashion-led retailer and expect the range to be embraced by our customers. We have taken on board the sentiments of our customers to develop the range and deliver what they have asked for."
"Target Australia is thrilled to work with the talented Dita Von Teese on her first ever, worldwide lingerie collection. The Von Follies by Dita Von Teese brand will form part of our successful Designers for Target program, and further establishes Target Australia as a retailer that continues to provide Australians with stylish, affordable fashion," he said.
lime door brands and Diamondcut International plan to extend the product range in 2012 as they prepare the brand for global distribution.
"With a Twitter following of over 900,000, Dita Von Teese is one of the world's most popular style icons and her success can be attributed to strong business acumen and distinctive style. As a brand strategist, I am certain that our collaboration with Dita Von Teese and Australian distribution through Target Australia stores nationally will be a tremendous success," said lime door brands founder and CEO Michele Hamdorf.
lime door brands is a boutique brand house and management company based in Melbourne Australia.
Diamondcut International is a lingerie design and manufacturing specialist based in Melbourne Australia since 1973.
Internationally renowned as the Queen of Burlesque, Dita Von Teese has also established herself as a well-respected fashion icon for her distinctive style and eternally immaculate presentation. She has appeared in high-fashion magazines including Harper's Bazaar, Vanity Fair, Madison, Vogue and Elle, and is seen front-row at the most prestigious fashion shows across the globe.
Target Australia is a mid-market department store renowned for delivering to its customers great quality and great value apparel and homewares.
Target Australia
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