Home / Knowledge / News / Apparel/Garments / Jada Michaels lingerie makes splash at American Music Awards
Jada Michaels lingerie makes splash at American Music Awards
25
Nov '11
Chicago lingerie company owner Jada Michaels mingled with celebrities who vied for samples from her latest lingerie collection at the American Music Awards, which were held in Los Angeles last Sunday.

"It was an honor to be selected by Dick Clark Productions to show our latest designs to the elite of the music world," said Jada Michaels, who offers lingerie for women of all sizes and shapes and curves from sizes small through 4x.

"It was phenomenal," she said. "Everybody there was heavily involved in the entertainment industry."

Jada Michaels was one of a handful of companies - and the only boutique - selected to participate in AMA Artists' Lounge and Backstage Boutique, where celebrities hung out during rehearsals. She also sat in the VIP section to see the awards show which was televised nationwide and attended the after party.

"The celebrities were extremely nice. They looked at my lingerie and picked out their favorites. We had some good laughs and some fun conversations. Several people tweeted about me. It was very cool," she said.

"I put together a gorgeous display that gave a boudoir feel," she said. "I wanted it to feel very sexy. I had panties, satin pajamas, bustiers and body shapers in beautiful gift wrap."

In addition to a beautiful display of her latest lingerie collection, Jada Michaels attracted celebrities with a fun, spin-wheel game, filled with sexy questions to help break the ice.

"My slogan was 'If you spin my wheel, you can have my panties,'" she said. "My collection is all about being sexy and having fun."

Many male celebrities said they were going to give the panties to their girlfriends or dates. Other women celebrities confided in Jada Michaels and asked her for fashion tips and how they can be sexy for their boyfriends.

"Many celebrities loved my Beautiful Curves Collection for plus-sized women," she said. "We all agreed that every woman is sexy. I've created a fashion line where every woman can come and find the perfect something from sizes small through plus sizes."

Celebrities also gossiped with Jada Michaels.

"They all said the sexiest song of all time was 'Let's Get It On,' by Marvin Gaye," she said.

She also met agents who gave her their cards and asked if she wanted their celebrity clients to model her clothes and her plus-sized fashions. A TV talk show producer also asked for her information to appear on a reality show.

"It was a great place to see and be seen," the start-up entrepreneur said. "This was a wonderful opportunity to network and grow my business."

Based in Chicago, Jada Michaels offers a contemporary lingerie collection for women of all sizes including the Beautiful Curves collection for plus-size women. Jada Michaels has a passion for trendy designs, impeccable craftsmanship, bold colors, and eye-catching prints with luscious fabrics and flirty details.

Jada Michaels


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X