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Jada Michaels lingerie makes splash at American Music Awards
Nov '11
Chicago lingerie company owner Jada Michaels mingled with celebrities who vied for samples from her latest lingerie collection at the American Music Awards, which were held in Los Angeles last Sunday.

"It was an honor to be selected by Dick Clark Productions to show our latest designs to the elite of the music world," said Jada Michaels, who offers lingerie for women of all sizes and shapes and curves from sizes small through 4x.

"It was phenomenal," she said. "Everybody there was heavily involved in the entertainment industry."

Jada Michaels was one of a handful of companies - and the only boutique - selected to participate in AMA Artists' Lounge and Backstage Boutique, where celebrities hung out during rehearsals. She also sat in the VIP section to see the awards show which was televised nationwide and attended the after party.

"The celebrities were extremely nice. They looked at my lingerie and picked out their favorites. We had some good laughs and some fun conversations. Several people tweeted about me. It was very cool," she said.

"I put together a gorgeous display that gave a boudoir feel," she said. "I wanted it to feel very sexy. I had panties, satin pajamas, bustiers and body shapers in beautiful gift wrap."

In addition to a beautiful display of her latest lingerie collection, Jada Michaels attracted celebrities with a fun, spin-wheel game, filled with sexy questions to help break the ice.

"My slogan was 'If you spin my wheel, you can have my panties,'" she said. "My collection is all about being sexy and having fun."

Many male celebrities said they were going to give the panties to their girlfriends or dates. Other women celebrities confided in Jada Michaels and asked her for fashion tips and how they can be sexy for their boyfriends.

"Many celebrities loved my Beautiful Curves Collection for plus-sized women," she said. "We all agreed that every woman is sexy. I've created a fashion line where every woman can come and find the perfect something from sizes small through plus sizes."

Celebrities also gossiped with Jada Michaels.

"They all said the sexiest song of all time was 'Let's Get It On,' by Marvin Gaye," she said.

She also met agents who gave her their cards and asked if she wanted their celebrity clients to model her clothes and her plus-sized fashions. A TV talk show producer also asked for her information to appear on a reality show.

"It was a great place to see and be seen," the start-up entrepreneur said. "This was a wonderful opportunity to network and grow my business."

Based in Chicago, Jada Michaels offers a contemporary lingerie collection for women of all sizes including the Beautiful Curves collection for plus-size women. Jada Michaels has a passion for trendy designs, impeccable craftsmanship, bold colors, and eye-catching prints with luscious fabrics and flirty details.

Jada Michaels

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