Indian apparel brand BIBA has opened a new store featuring the Autumn/Winter collection in Agra. The brand has already been operating an outlet in Agra city for the past four years and this is the second flagship outlet of the brand in the city.
The outlet spread on an area of 1,200 sq ft displays an entire range of salwar-kameez-dupattas, leggings, kurtis and mix and match kurtas, in addition to a new range of BIBA Girls collection for girls in the age group of 2-12 years.
With the launch of the new store, the total number of BIBA outlets in Uttar Pradesh has gone up to nine. The brand now has two outlets each in Agra, Lucknow and Ghaziabad and one each in Gorakhpur, Kanpur and Noida.
Biba's new festive collection would be featured in four assortments, including Fusion En'salada, Royal Safari, Urban Carnival, and Warm Up in Chanderis, georgette, Tussar and Matka.
The brand presently operates more than 85 stores across 40 cities in India and also shares space in big retail outlets like Lifestyle, Central, Shopper's Stop and Pantaloons.
BIBA is a pioneer for Bollywood merchandising in India with 'Na Tum Jano Na Hum' in 2004 and went on to ten more such projects with blockbusters like Devdas, Hulchul, Baghban, etc, which were a huge success.
Fibre2fashion News Desk - India
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