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Blues Clothing to expand across four Indian cities
Nov '11
New Delhi-based Blues Clothing Company (BCC), which has established a reputation of being successful Indian partner to several international luxury brands, would soon be expanding across four cities.

“Currently, we have 31 stores across India, covering all the key cities like New Delhi, Mumbai, Hyderabad and Bangalore and we are ready to expand across cities like Chandigarh, Pune, Kolkata and Chennai,” Mr. Abhay Gupta, Executive Director of BCC told fibre2fashion.

“With this extended network, BCC will be able to cover 8 out of 14 cities that are home to more than 50 percent of the total affluent people of the country,” he added.

Mentioning about BCC portfolio, he said, “Our portfolio covers all product categories in both men's and women's segments. We have 'Royal Blues' which houses the premium ethnic selection of reputed Indian designers. Then there is 'Bench & Bar' which offers customised outfits, especially for legal professionals. Another concept is 'Su Misura' which provides custom-made tailoring.”

“The exclusive fabric & customized tailoring section is where one can find the finest variety in suiting fabrics from international brands like Drapers, Ermenegildo Zegna, Loro Piana, Lanificio Cerruti, and others. BCC is also in talks with some other top notch brands to enhance its portfolio,” he informed.

Explaining about BCC's entry into home furnishings segment, Mr. Gupta informed, “Last year, we launched Blues Home - a one stop shop for all interiors segment requirement - to tap into the growing requirement and trend of shopping for luxury home furnishings. Blues Home has unique concepts like Versace Home, Ayaan – Indian heritage rediscovered, Jagtar - the best in Thai silk, and Obsession- contemporary and international range of rugs and carpets. Recently, we have successfully introduced a new brand called Arredoclassic - classical Italian interiors solution - to Blues Home's portfolio.”

Fibre2fashion News Desk - India

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