Home / Knowledge / News / Apparel/Garments / 'Red carpet logistics' brings Glamour to Asian fashion sector
'Red carpet logistics' brings Glamour to Asian fashion sector
26
Nov '11
The global logistics service provider Logwin AG is now offering a special product for the fashion sector in Asia – its “red carpet logistics”. The first step in its introduction throughout Asia was taken in Shah Alam, Malaysia, where Logwin opened a warehouse specially dedicated to the requirements of exclusive fashion articles in November 2011. Additional dedicated warehouses are scheduled to follow at locations in Singapore, Hong Kong, Shanghai, Sydney and Jakarta.

“Red carpet logistics” combines the transport of high-quality fashion products from and to Asia as well as within Asia with specially equipped warehouses and advanced services for the fashion and lifestyle industry. The first warehouse in Shah Alam is located approximately 30 kilometres from the Malaysian capital Kuala Lumpur. This is where the logistics specialist provides its customers from the fashion sector with exclusive services.

In the next phase Logwin will be upgrading its existing fashion warehouses in Hong Kong, Singapore, Shanghai and Sydney to meet the exacting “red carpet logistics” standards. Finally the network will be expanded to include Indonesia, India and additional locations in China. Warehouses are also planned for Thailand and Vietnam. The storage area of these facilities ranges from 9,000 m² to 18,000 m².

“The concept is aiming to server the growing demand for premium European brands in Asia”, explains Marc Wijnen, Director Logistics at the Logwin business segment Air + Ocean."

"At the same time Logwin will also be focusing its “red carpet logistics” on premium Asian brands intended for export to Europe, Australia and the USA. “Our intention with 'red carpet logistics' is to reposition ourselves on the Asian market. We are rolling out the proverbial red carpet for our customers and their brands,” says Helmut Kaspers, COO of the business segment Air + Ocean at Logwin.

Particularly high-value premium products from the fashion and lifestyle field need special service that takes account of their exclusive quality. Logistics for this sector is a niche market with sophisticated requirements.

“We have involved experts from the fashion and lifestyle industry in designing the 'red carpet logistics' concept in order to ensure that we are speaking the same language as our customers,” says Helmut Kaspers. The articles that Logwin transports all over the world are very often time-sensitive and logistics must satisfy the highest demands."

Logwin can look back on many years of logistical experience in the fashion and lifestyle sector and offers its customers in Europe, for example, the largest logistics network for hanging garments. With its AirTextainer the company developed a special box for the space-saving and carful transport of fashion products around the world.

The Asian fashion market is already the largest in the world. It is expected to become 35 per cent larger than that in Western Europe by 2015. Trade in clothing grew by 7.6 per cent in Asia in 2010 alone according to a study by Euromonitor in 2011. PricewaterhouseCoopers has predicted that demand for fashion and clothing will grow by 4.7 per cent in Asia this year, with China leading the way with an increase of 10.8 per cent.

The Malaysian International Fashion Alliance (mifa) wants to establish Malaysia as an Asian fashion hub. The company, founded in 1995, specializes in planning, holding and marketing fashion events. mifa has been organizing the Malaysia International Fashion Week (MIF-W) since 2003. Besides organizing events, mifa also develops business models and brands for Malaysian fashion designers.

Logwin AG


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Top executives
Textile industry

The foremost issue is bridging the skill gap

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search