Marks and Spencer is back with Champs-Elysées store
Marks & Spencer has announced its new flagship store at 100 Avenue des Champs-élysées in Paris.Marks & Spencer Chief Executive, Marc Bolland, joined by international supermodel Rosie Huntington-Whiteley to officially mark the retailer's return to France.
Trading over three floors, the 1,400 square metre store is part of M&S' 'bricks & clicks' strategy, as it returns to the French market with a combined store and e-commerce offer. In October, M&S unveiled its first international website, http://www.marksandspencer.fr/, serving customers across France.
The retailer has also confirmed three new full line stores in Paris, with a further two new stores in the pipeline, and has an ongoing search for suitable Simply Food store sites in and around the capital.
Located on Paris' premier shopping street, the new aspirational store will offer customers the very best of M&S' stylish womenswear and lingerie, as well as a specially chosen selection of food.
Marks & Spencer Chief Executive, Marc Bolland, said: “We're delighted to be returning to France tomorrow with our new store at the heart of Paris. We've had numerous requests from consumers in France for our food and clothing, so we're pleased to be coming back to serve French customers once again.
“Our new store on the Champs-élysées will allow us to showcases M&S' products to customers across the capital. Our French website allows customers throughout France to order our products in their own language and currency. We're really looking forward to welcoming customers to the store.”
Actress and face of M&S' Autograph brand, Rosie Huntington-Whiteley said: “It's a pleasure to be part of Marks & Spencer's much anticipated return to France and I'm proud to be associated with this iconic British brand. Parisians are internationally renowned for their effortless style and the M&S Autograph collection embodies the same chic sense of fashion.”
Future Stores in Paris
As part of its international strategy, M&S will be building a strong presence in Paris to support its Champs-élysées store and complement its French website. M&S has signed leases for a further three full line stores at the following locations:
So Ouest – Due to open in Autumn 2012, the 6,900 square metre store will be M&S' largest store in France;
Beaugrenelle – Located next to Paris' iconic landmark, the Eiffel Tower, the new Beaugrenelle shopping mall will include a 4,500 square metre M&S store opening in Spring 2013;
Aeroville – M&S' 4,700 square metre store at the new Aeroville shopping mall in the North East of Paris is due to open at the end of 2013.
A further two new full line Marks & Spencer stores in Paris are also in the pipeline.
Marks & Spencer