Home / Knowledge / News / Apparel/Garments / Peace and Love theme for KappAhl's women
Peace and Love theme for KappAhl's women
28
Nov '11
KappAhl Woman presents a colourful spring 2012. Strong colours, bohemian patterns and inspiration from nature provide an injection of energy for spring fashion!

Strong fruity shades such as cerise and mandarin in wide block stripes will usher in spring in KappAhl's fashion for women. This will be combined with neutrals and black and white, and a simple, graphic silhouette. The collection will also incorporate spots in its designs. Simple and playful are inspiration terms that sum up the theme.

“With this theme I would team a fine-knit sweater in a neutral colour with trousers in a strong shade, finished off with accessories that add sharp lines,” says Carina Johansson, Design Manager at KappAhl. “The theme also incorporates straight cut dresses and tops in looser styles to soften the silhouette.”

Spring will continue with the colourful theme “Peace and Love”, conjuring up thoughts of bohemian romantic festival fashion. You will find pink and green denim to combine with loose-fitting blouses featuring gossamer flower designs in pastel shades.

The tunic is an essential item for summer, ideally combined with a loose-knit cardigan. Denim is another central element and works perfectly alongside dusky pastels, coral and various shades of green. The look is topped off with a suede bag with long shoulder strap.

“We have been inspired by the simple and comfortable silhouettes of summer,” continues Carina. ”Garments that are perfect for both picnics and warm summer-evening parties. Mix patterns and colours as you wish!

”As a complement to the colour explosion of spring we have our subdued “Primal” theme. The focus is draped, loose garments with a beautiful fit.

“Here we have been inspired by nature,” adds Carina. ”The essential materials are linen and cotton and the vital colour for the theme is blue, in shades ranging from denim to pale turquoise. These are combined with natural tones, white and beige. Several pieces in the collection are embellished with indigo print and dip-dye designs. The surface of the garment is an important factor and we have worked with metallic knit sweaters and jackets and trousers of crumpled linen.”

The silhouette should be loose and draped but feminine, such as a long skirt paired with a looser top, accessories in the form of long necklaces and a leather bag.

KappAhl is a leading fashion chain with 380 stores and 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families.

KappAhl

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

Pakistan invites Chinese firms to invest in Apparel Park

At a road show to set up the Quaid-e-Azam Apparel Park, Pakistan's...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Textiles | On 23rd Feb 2017

Gujarat govt announces Rs 1,000 cr package for MSMEs

In its state budget for 2017-18, the Gujarat government has announced ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search