Home / Knowledge / News / Apparel/Garments / Marks & Spencer back in Paris after a decade
Marks & Spencer back in Paris after a decade
28
Nov '11
After keeping away from the French market for over a decade, British retailer Marks & Spencer Group PLC is once again eyeing the French market to kick start its expansion plans, and has thus launched an outlet in Paris.

The new outlet is a foundation of the company's plan to tap the new-age customers in a highly competitive market. It is the first step in the retailer's efforts to compete with domestic chains like Monoprix with its clothing and home-furnishing collections.

The retailer's return to the French market is also indicative of its intentions to decrease its reliance on its home market.

Marks & Spencer presently has a presence in 42 world markets, including in countries like Thailand and Saudi Arabia. Although the purchasing power of the French customer is low at present owing to the Eurozone crisis, Marks & Spencer believes that growth opportunities do exist in some segments like intimate wear.

The retailer winded up 38 outlets from the continental European market around 10 years ago, when it lost its sales owing to newly emerging fast-fashion companies.

However, the retailer's pull back from France, where it operated 18 outlets, drew lot of criticism. While politicians condemned the move on grounds of one adding to redundancy, the buyers also contested it on several other grounds.

The new Paris venue is only a peep at the overall product assortment of the retailer, as alongside other items, around 10 percent of the space in the new outlet has been allocated for the women's apparel collection.

The latest Marks & Spencer outlet is actually expected to draw more people to the retailer's new e-commerce site, where the entire range of the retailer's fashion collection can be viewed and bought, with extra charges on delivery and return of goods purchased through the site.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search