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Bangladesh RMG must focus on branding - Report
Dec '11
In order to achieve long-lasting sustainability, Bangladeshi apparel industry must focus on extensive local as well as overseas branding, according to a recently released research paper.

The study also recommends promotion of advanced skill management techniques, as the contribution of readymade garments (RMG) is rising in the country's economy.

Outlining the findings of a research paper on “Empowering the Working Class Through Enhancing Lifestyle: The Story of Bangladesh Garment's Workers”, Khalid Hasan, Managing Director of Nielsen Bangladesh, said urgent implementation of three steps is essential for achieving long-term sustainability in garment industry.

The three steps are to ensure effective port management and infrastructural growth, full power supply and political stability.

The international market research firm Nielsen Bangladesh carried out the research to assess how far the Bangladeshi apparel industry contributes to the economy and the society.

Referring to the RMG sector's contribution in the social transformation of life of the workers employed in the country's RMG industry, the research paper says there has been a transformation in all facets of life.

The paper stresses on the need for domestic RMG industry to focus on branding as the industry is the main option when factors like personal well-being, financial improvement and social upliftment are considered.

The paper recommends surveying new factory sites, shifting the Dhaka based factories and enhancing capacity to facilitate production of skilled workforce.

Apprising about the sector's significance, the paper states that the RMG industry has played a vital role in employment generation, increasing the standard of living of the people, alleviating poverty and empowering women.

Fibre2fashion News Desk - India

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