Home / Knowledge / News / Apparel/Garments / FITS new ski socks range from oldest knitting mill in USA
FITS new ski socks range from oldest knitting mill in USA
Dec '11
FITS Socks Co., the maker of the best FITting socks available, with Full Contact Fit TM is proud to announce the new FITS expanded ski collection for men and women. Serious about fit and performance, FITS consulted the top boot fitters in the snow industry to develop the best possible fit for high performance skiing.

FITS Socks Co., the maker of the best FITting socks available at The 2011 SIA Snow Show, Colorado Convention Center, Denver, Colorado on the date of January 26-29, 2012.

"After decades of educating clients to the importance of socks in the bootfitting process, it's nice to have them try on socks that are precise and comfortable- just what we're aiming for in the whole ski boot fit. And, so often, that impression is so positive that we sell several pairs of socks.” Lee Kinney, The Custom Foot, Denver, Colorado

FITS socks are manufactured by one of the oldest family-owned and operated American mills in existence. The knitting mill provides employment for more than 160 local people in Niota, Tenn., and they know socks.

FITS has developed the exclusive Full Contact FitTM, delivering a perfect fit every time. The Dynamic Toe Cup, combined with the Heel Lock and Full Contact Cuff, means no more bunching, hot spots or friction burns. Swaddle your dogs in buttery, super-fine merino wool that won't shift or bind when taking on the steeps, sliding down the hill or seeking the perfect tree for the holidays.

At this winter's trade shows you will see the New SKI PRO – Don't let the black fool you. This will be the best ski sock you will find on the market this season with Full Contact FitTM and more, ask Lee Kinney... Full description pg.2

At the same time, FITS has also released their new line for women's specific winter socks. FITS Light SKI and Medium SKI and Women's the Over the Calf, have all the comfort of Full Contact FitTM but with a splash of color and attention to a woman's last and unique foot shape. A full description follows pg 2.

“We consulted top professional national boot fitters to refine this sock to perfection. We listened and together with our history of expertise developed a true higher performing ski sock. This is what the experts have to say after this spring test round.” Wood Talkington, Brand Manager of FITS Socks Co.

The Ski collections will be on display Jan. 19-22 at the Outdoor Retailer Winter Market in Salt Lake City and January 26-29, at the SnowSports Industries America SnowShow in Denver, Colo.

FITS Socks Co

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search