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FITS new ski socks range from oldest knitting mill in USA
Dec '11
FITS Socks Co., the maker of the best FITting socks available, with Full Contact Fit TM is proud to announce the new FITS expanded ski collection for men and women. Serious about fit and performance, FITS consulted the top boot fitters in the snow industry to develop the best possible fit for high performance skiing.

FITS Socks Co., the maker of the best FITting socks available at The 2011 SIA Snow Show, Colorado Convention Center, Denver, Colorado on the date of January 26-29, 2012.

"After decades of educating clients to the importance of socks in the bootfitting process, it's nice to have them try on socks that are precise and comfortable- just what we're aiming for in the whole ski boot fit. And, so often, that impression is so positive that we sell several pairs of socks.” Lee Kinney, The Custom Foot, Denver, Colorado

FITS socks are manufactured by one of the oldest family-owned and operated American mills in existence. The knitting mill provides employment for more than 160 local people in Niota, Tenn., and they know socks.

FITS has developed the exclusive Full Contact FitTM, delivering a perfect fit every time. The Dynamic Toe Cup, combined with the Heel Lock and Full Contact Cuff, means no more bunching, hot spots or friction burns. Swaddle your dogs in buttery, super-fine merino wool that won't shift or bind when taking on the steeps, sliding down the hill or seeking the perfect tree for the holidays.

At this winter's trade shows you will see the New SKI PRO – Don't let the black fool you. This will be the best ski sock you will find on the market this season with Full Contact FitTM and more, ask Lee Kinney... Full description pg.2

At the same time, FITS has also released their new line for women's specific winter socks. FITS Light SKI and Medium SKI and Women's the Over the Calf, have all the comfort of Full Contact FitTM but with a splash of color and attention to a woman's last and unique foot shape. A full description follows pg 2.

“We consulted top professional national boot fitters to refine this sock to perfection. We listened and together with our history of expertise developed a true higher performing ski sock. This is what the experts have to say after this spring test round.” Wood Talkington, Brand Manager of FITS Socks Co.

The Ski collections will be on display Jan. 19-22 at the Outdoor Retailer Winter Market in Salt Lake City and January 26-29, at the SnowSports Industries America SnowShow in Denver, Colo.

FITS Socks Co

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