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Linen Club opens 2nd exclusive showroom in West Bengal
Dec '11
Linen Club Fabrics, the premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened its 2nd exclusive showroom in West Bengal. This is the 54th exclusive showroom of Linen Club Fabrics in India. Mr. S. Krishnamoorthy, President – Textiles Division, Aditya Birla Group, inaugurated the showroom in the presence of Mr. Abhey Nair, Sr. Vice President, Aditya Birla Nuvo Ltd.

This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobe of men, women and kids (shirts, trousers, suits, kurta-pyjamas, skirts, tops, suits, jacket etc). In ready-to-wear garments, Linen Club offers shirts, trousers, jackets and suits. To add to its newest offering, accessories are available such as stoles, laptop bags, ladies bags, handkerchief and scarves.

“For all you trendsetters, the fashion statement this season would be to dress yourself up in linen,” says style guru Rohit Bal, who endorses Linen Club Fabrics and is a diehard Linen Club Fabrics loyalist. “This wonderful gift from the nature - linen fabrics is extremely suitable for the climate of Kolkata. Linen is the most comfortable fabric that is skin friendly, made up of Flax fibre imported from France and Belgium.

It's distinctive look and skin friendliness sets linen apart from the other contemporary fabrics. It is also anti-bacterial by nature. With a moisture absorption capacity double than cotton, linen fabrics keep you cool in summer and warm in winter,” concludes Rohit Bal.

Mr. Abhey Nair, Sr. Vice President, Aditya Birla Nuvo Ltd, says, “Linen Club from Jayashree Textiles is India's finest fabric brands that is highly regarded in the market. Linen Club is popular with the leading garment brands of India such as Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Blackberry's, Levi's, Freelook, Arrow, Zodiac, Pepe Jeans etc. The popularity and trust in linen from consumers is growing by the day. The opening of this exclusive Linen showroom is a big step forward for natural fabric lovers of Kolkata."

Mr. Rabindra Mohan, Assistant Vice President (Linen Club), adds, “The idea is to strategically coincide this launch with the festive and marriage season ahead. We promise to bring the best of our collection to Kolkata to make this exclusive showroom a preferred destination for Linen lovers.”

Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, is situated in Rishra, Hooghly and is India's first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for their commitment and excellence in production and quality.

Aditya Birla Nuvo Ltd

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