Performance Days a success for visitors and exhibitors

09 Dec '11

5 min read

Once again, there was a lot to see at the table displays of the Performance Forum, organized by designer Alexa Dehmel. Because of thegreat interest in the latest trends, group "trend tours"were offered on both days of the fair which, as it turned out, were already fully booked weeks in advance.

Similarly, major trends were the topic of the "Trend talks," which have become a fixed element of the roadshow. For example, the talks by Nora Kühner, IDEAS, who presented the new active sport colors, and Ulrike Arlt, industry journalist who addressed trends in the functional sports fabrics exhibited at the trade fair. A special treat for the visitors was the second presentation by Nora Kühner, who gave a preview of the future of design and the role of designers in sports.

Another valuable information tool for professionals was the "Performance News" trade fair newspaper. Introduced last May, its scope was doubled for November. In the context of trend reports, there were sections explaining the separate tables with graphics and illustrations of all the exhibited materials. This organizational and orientational aid was enthusiastically received by the visitors.

Another highlight was the award of the coveted Performance Awards. The proud winner this year was Carvico based in Carvico Bergamo (Italy) for its concept called "Revolutional Slim." The stretch fabrics in this program can be processed into first layer products, in this case, into knee length cyclist shorts designed to give women a more attractive figure simply by wearing them. These fabrics contain nurturing capsules with a timing mechanism to release active ingredients like caffeine, essential fatty acids, and aloe vera slowly onto the skin. These active agents facilitate the removal of excess water from the connective tissues, reduce cellulite, and make an overall slimmer looking profile.

Performance Days is also an important platform for talented young designers: Groups from the German School of Fashion Design in Munich, the International Fashion University Group (ESMOD), and Hof University enjoy the opportunity to get informed about the latest trends in sports clothing and gain insight into the world of sports from designer Alexa Dehmel.

Trade fair organizer Marco Weichert sums it up this way: "This round of the Performance Days once again confirmed that the event is necessary and very well accepted by the industry. The increasing numbers and internationalism of the visitors is further confirmation of our concept. We look forward to seeing you all again in May 2012 and promise to have a few surprises awaiting you there."

Performance Days functional fabrics roadshow - “The trend fair where sportswear is made” was launched by Weichert Agencies in 2008 as the first event of its kind and is still unique to this day. Created as a special platform for functional fabrics, yarns, finishes, and accessories for sport- and workwear sectors, the Performance Days Roadshow has become a semi-annual event giving high quality and innovative textile manufacturers and suppliers a direct presence in the major centers of the European sportswear industry.

The Performance Days

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