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Los Angeles will have newest flagship of New Era
Dec '11
New Era, an international lifestyle brand, is excited to announce Los Angeles as the location for its eleventh flagship store globally. Located in West Hollywood shopping district at 8001 Melrose Avenue, New Era will bring its renowned headwear, apparel and accessories to the diverse culture of Los Angeles. Currently U.S. locations include New York, Chicago and Atlanta – this is the brand's first west coast retail space.

In addition to core offerings of caps and apparel, the NEW ERA LOS ANGELES Flagship will offer exclusive, limited-edition product not available anywhere else. The 3300 square foot store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand's 59FIFTY fitted cap and 9FIFTY Snapback, the Los Angeles flagship will also offer a wide selection of New Era's fashion headwear collection, the EK Collection.

"We have completely re-energized our design concepts for our flagships," said Cal Lawson, Director of Retail Operations. "Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories. This leads the consumer through a clean, modern and consistent retail environment."

NEW ERA LOS ANGELES offers consumers a very personal shopping experience. Associates in the store are specially trained to offer product suggestions to help style a complete personal look. Shoppers also have the opportunity to purchase product online, with complementary shipping, for an even deeper selection of teams, colors, sizes and styles to ensure their New Era experience is satisfying.

The recently launched New Era by You program will soon be available for use in NEW ERA LOS ANGELES as well. The online application allows consumers to customize nearly every feature on a cap, including panels, visors, threading and logos. Shoppers who design their cap in-store will also receive free shipping.

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

New Era Cap Co Inc

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