Home / Knowledge / News / Apparel/Garments / Levi's opens bespoke two-storey store in Kalverstraat
Levi's opens bespoke two-storey store in Kalverstraat
12
Dec '11
The Levi's brand this week will open a new bespoke two-level store on Amsterdam's busiest shopping street, Kalverstraat. The 250 sq. meter store, which boasts a six-meter ceiling, combines the brand's signature craftsmanship and authenticity with color and reclaimed materials to create a vibrant and youthful shopping destination for Amsterdam residents and visitors. The store will also serve as a cultural events venue featuring creative readings, exhibitions and performances from local artists and pioneers.

The store is heavily anchored in the idea of reusing and restoring existing and locally sourced materials. Underpinning the company's deep-rooted commitment to sustainability, the majority of the store's interior has been crafted using reclaimed materials.

• Church benches have been stripped and repurposed to display the Levi's brand's iconic jeans
• Product display cases were created using reclaimed steel pipes painted fuchsia, lime green, orange, blue and yellow and recrafted into a structural framework that mimics scaffolding
• Old bikes, recovered from Amsterdam's famous canals, have been hung from the floor and walls, creating a distinctly local atmosphere in the space

“Amsterdam is a key shopping destination for progressive, style-conscious consumers,” said Stefan Otte, General Manager Levi's for Benelux & Scandinavia. “The Amsterdam Levi's store will offer consumers the best in classic, cool and sexy Americana clothing and marks the next exciting move for Levi's in The Netherlands.”

The ground floor of the new Levi's Store is dedicated to women's product and offers a great selection of fits and finishes of Levi's Curve ID jeans. Men's product is found on the first floor where the focus is on the Best of Levi's collection - pinnacle products inspired by the unique heritage of the brand and recast in a modern light. Consumers will also be treated to a sneak peek of key pieces from Levi's new Spring/Summer 2012 collection.

The Levi's brand plans to host a broad range of creative events in the store space including expositions, workshops, readings, book- and album presentations. To celebrate the opening and showcase the unique character of the store, the promising young director Paul Geusebroek created an inspirational video trailer, which you can watch here. Future in-store events will be announced on Levi's Facebook page.

The Levi's brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.

Levi Strauss & Co

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search