Home / Knowledge / News / Apparel/Garments / Innovation is key to good visual merchandising
Innovation is key to good visual merchandising
14
Dec '11
A recent survey on visual merchandising states that 60% of the women get their clothing ideas from store displays. Display of clothing is necessary as it adds taste to the merchandise, promoting visual retail. Customers give three to five seconds of their attention to window display, within which, the retailer's visual message should be conveyed.

Indian retail industry is going through a sea change. Retailers need to navigate the arrangement smoothly, and ensure the retail environment will be an asset to his business.

A good visual merchandising must be resourceful, confident, creative, and imaginative. The retailer must have good judgment regarding upcoming fashion trends, and must be willing to take risk. The themes must be versatile, and adaptable to the ever changing fashion world.

The window display should go with the merchandise, make it discernible to the eyes, and should not suppress the product. It should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer.

To get more detailed information regarding the same, Fibre2Fashion had an interaction with Manuu Mansheet, Director, Mansheet Design Pvt Ltd. He believes, “Visual merchandising means “organizing to sell and creating the right environment for a certain product to be sold/showcased.

“It includes all the elements of sight/sound/touch that a customer feels in a retail space and also the communication that reaches out to him. As competition is increasing, retail spaces along with number of brands too are rising; there is a higher need for image and identity creation for retailers & brands."

When asked about the Indian retail scenario, he replies, "There is a distinct Indian flavor of visual merchandising and retail, etc which is very fascinating. Of course the international brands and stores are bringing in the international/western way of retail design and visual merchandising. However a lot of local R&D and innovation is still required. "

Manuu positively asserts that there are good opportunities in this field. He says, "Lots of innovations and R&D is required for our local market, hence, there are lots of opportunities for hard working/creative people."

He concluded the interaction giving a hint about the challenges lying ahead. "People want international manuals to be followed. India is a diverse country where many different cultures prevail. Visual merchandising language needs to be localized and creatively defined. Innovation is the key. But the opportunity to innovate and do something new is required."

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search