Home / Knowledge / News / Apparel/Garments / Innovation is key to good visual merchandising
Innovation is key to good visual merchandising
14
Dec '11
A recent survey on visual merchandising states that 60% of the women get their clothing ideas from store displays. Display of clothing is necessary as it adds taste to the merchandise, promoting visual retail. Customers give three to five seconds of their attention to window display, within which, the retailer's visual message should be conveyed.

Indian retail industry is going through a sea change. Retailers need to navigate the arrangement smoothly, and ensure the retail environment will be an asset to his business.

A good visual merchandising must be resourceful, confident, creative, and imaginative. The retailer must have good judgment regarding upcoming fashion trends, and must be willing to take risk. The themes must be versatile, and adaptable to the ever changing fashion world.

The window display should go with the merchandise, make it discernible to the eyes, and should not suppress the product. It should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer.

To get more detailed information regarding the same, Fibre2Fashion had an interaction with Manuu Mansheet, Director, Mansheet Design Pvt Ltd. He believes, “Visual merchandising means “organizing to sell and creating the right environment for a certain product to be sold/showcased.

“It includes all the elements of sight/sound/touch that a customer feels in a retail space and also the communication that reaches out to him. As competition is increasing, retail spaces along with number of brands too are rising; there is a higher need for image and identity creation for retailers & brands."

When asked about the Indian retail scenario, he replies, "There is a distinct Indian flavor of visual merchandising and retail, etc which is very fascinating. Of course the international brands and stores are bringing in the international/western way of retail design and visual merchandising. However a lot of local R&D and innovation is still required. "

Manuu positively asserts that there are good opportunities in this field. He says, "Lots of innovations and R&D is required for our local market, hence, there are lots of opportunities for hard working/creative people."

He concluded the interaction giving a hint about the challenges lying ahead. "People want international manuals to be followed. India is a diverse country where many different cultures prevail. Visual merchandising language needs to be localized and creatively defined. Innovation is the key. But the opportunity to innovate and do something new is required."

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search