Home / Knowledge / News / Apparel/Garments / Nishimatsuya Chain to launch Cherokee's baby products
Nishimatsuya Chain to launch Cherokee's baby products
16
Dec '11
Cherokee Inc., a leading licensor and global brand management company, is pleased to announce the launch of the Cherokee brand in Nishimatsuya Chain Co., Ltd stores as part of the Company's rapid global growth initiative. Founded in 1956, Nishimatsuya is the premier specialty chain selling baby and children's products in over 790 locations throughout Japan.

Beginning next Wednesday, December 21st, Cherokee-branded product will be available in 791 Nishimatsuya stores throughout the country. In addition, customers can purchase Nishimatsuya's Cherokee products online. The Company will debut its spring 2012 collection of apparel, footwear, and accessories for baby and children.

The unveiling of Cherokee's spring collection will be accompanied by a fully-integrated marketing campaign to launch this new partnership. Cherokee's marketing campaign will range from in-store branded signage and promotional flyers to a full magazine spread and two television commercials broadcasted in Japan starting December 30, 2011. Both Cherokee and Nishimatsuya are looking forward to a very successful partnership.

Cherokee Group CEO Henry Stupp commented, “We are excited about the exclusive launch of Cherokee at Nishimatsuya, the premier specialty children's retailer throughout Japan. We are honored to partner with them and continue to expand our global reach. We are confident that our Company's commitment to quality and affordability, along with our compelling product assortment for children, will be embraced by the Japanese consumer."

Managing Director Hisato Hasegawa of Nishimatsuya Chain Co., Ltd confirmed Mr. Stupp's sentiments. “The Cherokee brand is a leading classic American family brand that enjoys global success, and we are looking forward to introducing the Cherokee brand to the Japanese market. "

"We feel strongly that Cherokee will benefit Nishimatsuya in our strategy to offer our customers international brands that provide reliable, high-quality products at affordable prices.”

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search