Home / Knowledge / News / Apparel/Garments / Nishimatsuya Chain to launch Cherokee's baby products
Nishimatsuya Chain to launch Cherokee's baby products
16
Dec '11
Cherokee Inc., a leading licensor and global brand management company, is pleased to announce the launch of the Cherokee brand in Nishimatsuya Chain Co., Ltd stores as part of the Company's rapid global growth initiative. Founded in 1956, Nishimatsuya is the premier specialty chain selling baby and children's products in over 790 locations throughout Japan.

Beginning next Wednesday, December 21st, Cherokee-branded product will be available in 791 Nishimatsuya stores throughout the country. In addition, customers can purchase Nishimatsuya's Cherokee products online. The Company will debut its spring 2012 collection of apparel, footwear, and accessories for baby and children.

The unveiling of Cherokee's spring collection will be accompanied by a fully-integrated marketing campaign to launch this new partnership. Cherokee's marketing campaign will range from in-store branded signage and promotional flyers to a full magazine spread and two television commercials broadcasted in Japan starting December 30, 2011. Both Cherokee and Nishimatsuya are looking forward to a very successful partnership.

Cherokee Group CEO Henry Stupp commented, “We are excited about the exclusive launch of Cherokee at Nishimatsuya, the premier specialty children's retailer throughout Japan. We are honored to partner with them and continue to expand our global reach. We are confident that our Company's commitment to quality and affordability, along with our compelling product assortment for children, will be embraced by the Japanese consumer."

Managing Director Hisato Hasegawa of Nishimatsuya Chain Co., Ltd confirmed Mr. Stupp's sentiments. “The Cherokee brand is a leading classic American family brand that enjoys global success, and we are looking forward to introducing the Cherokee brand to the Japanese market. "

"We feel strongly that Cherokee will benefit Nishimatsuya in our strategy to offer our customers international brands that provide reliable, high-quality products at affordable prices.”

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search