Home / Knowledge / News / Apparel/Garments / Nishimatsuya Chain to launch Cherokee's baby products
Nishimatsuya Chain to launch Cherokee's baby products
16
Dec '11
Cherokee Inc., a leading licensor and global brand management company, is pleased to announce the launch of the Cherokee brand in Nishimatsuya Chain Co., Ltd stores as part of the Company's rapid global growth initiative. Founded in 1956, Nishimatsuya is the premier specialty chain selling baby and children's products in over 790 locations throughout Japan.

Beginning next Wednesday, December 21st, Cherokee-branded product will be available in 791 Nishimatsuya stores throughout the country. In addition, customers can purchase Nishimatsuya's Cherokee products online. The Company will debut its spring 2012 collection of apparel, footwear, and accessories for baby and children.

The unveiling of Cherokee's spring collection will be accompanied by a fully-integrated marketing campaign to launch this new partnership. Cherokee's marketing campaign will range from in-store branded signage and promotional flyers to a full magazine spread and two television commercials broadcasted in Japan starting December 30, 2011. Both Cherokee and Nishimatsuya are looking forward to a very successful partnership.

Cherokee Group CEO Henry Stupp commented, “We are excited about the exclusive launch of Cherokee at Nishimatsuya, the premier specialty children's retailer throughout Japan. We are honored to partner with them and continue to expand our global reach. We are confident that our Company's commitment to quality and affordability, along with our compelling product assortment for children, will be embraced by the Japanese consumer."

Managing Director Hisato Hasegawa of Nishimatsuya Chain Co., Ltd confirmed Mr. Stupp's sentiments. “The Cherokee brand is a leading classic American family brand that enjoys global success, and we are looking forward to introducing the Cherokee brand to the Japanese market. "

"We feel strongly that Cherokee will benefit Nishimatsuya in our strategy to offer our customers international brands that provide reliable, high-quality products at affordable prices.”

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search