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G+G helps Kellwood to develop Lamb & Flag brand
19
Dec '11
Graj + Gustavsen (G+G) an integrated branding firm known for building consumer brands, announced that it was retained by Kellwood Company to assist the Company in developing the consumer experience for the Lamb & Flag brand.

G+G helped conceptualize the brand identity, image, and store design of Lamb & Flag, a new retail concept catering to both men and women, ages 18 to 24.

“Today's younger generation is looking for unique brands that reflect an edgy, rock n' roll spirit while still maintaining the traditional feel of the “All American” brands,” said Ray Graj, Founding Partner of Graj + Gustavsen.

Lamb & Flag, inspired by an old English pub, officially launched on November 11, 2011 through its e-commerce site with three Southern California retail locations to follow in December and January including Brea Mall (Brea, California), The Shops at Mission Viejo (Mission Viejo, California), and Los Cerritos Center (Cerritos, California).

The rock 'n' roll-inspired retail chain will carry the Lamb & Flag apparel, as well as complementary third-party brands.

“We were pleased to work with the Graj + Gustavsen team, whose retail expertise and insight into today's consumer mindset aided in the creation of the Lamb & Flag brand experience,” said Eric Hunter, CMO of Kellwood Company. "

“The soul and authenticity of the Lamb & Flag concept comes from the idea that “imperfection is the new perfection”; we call this 'beautiful rebellion' and believe it has tremendous potential.”

Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Scotch & Soda, Vince, ADAM, Rebecca Taylor, BLK DNM, Zobha, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, My Michelle, XOXO and David Meister.

Graj + Gustavsen Inc

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