Home / Knowledge / News / Apparel/Garments / Maitree Exports to open more O-Live retail outlets
Maitree Exports to open more O-Live retail outlets
19
Dec '11
O-Live, the leading brand of Indian garment export house Maitree Exports, plans to open more outlets in India. The mid-segment brand already has presence in Gujarat, Madhya Pradesh and Rajasthan.

Mr. Anil Bhardwaj, Partner, Maitree Exports, told fibre2fashion, “We will be opening more O-Live stores in Madhya Pradesh and Maharashtra, along with a couple of stores in Haryana and Punjab. We will also have distributors in States like Bihar and Uttar Pradesh, in addition to Andhra Pradesh in the south. Thus, we intend to cover many States in India. Most of these will be exclusive brand outlets (EBOs).”

“We are also opening multi-brand outlets (MBOs) in Punjab, Himachal Pradesh, Western UP and other States, but our focus will be more on exclusive stores,” he reveals.

Talking about the company's revenue, Mr. Bhardwaj says, “Our turnover is doubling almost every year. Currently our turnover is Rs. 100 million and we expect it to reach Rs. 150 million by next year.”

Briefing about penetration in the international market, he informs, “We are trying to extend our brand in foreign markets also. For this, we are starting e-commerce in Italy, which should begin within the next 6 months. Next on the agenda is to begin e-commerce in Paris.”

“We are also exploring Tanzania and few regions in Africa to open stores. We have already short-listed a couple of sites, where we can open our stores. But, we are going a little slow on it because of the recession,” he mentions.

However, O-Live does not have any product extension plans at the moment. Explaining the reason, Mr. Bhardwaj says, “The market is not so good at this point of time. The factors behind this are many. First is the excise duty, due to which the MRP goes up. Second is the drop in cotton prices after reaching a record high. Moreover, the global economy is also affecting India. So, overall the market is not in a good shape and people do not have much money to spend on clothes. It would not be wrong to say that currently, it is a time of survival and not product extension.”


Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search