O-Live, the leading brand of Indian garment export house Maitree Exports, plans to open more outlets in India. The mid-segment brand already has presence in Gujarat, Madhya Pradesh and Rajasthan.
Mr. Anil Bhardwaj, Partner, Maitree Exports, told fibre2fashion, “We will be opening more O-Live stores in Madhya Pradesh and Maharashtra, along with a couple of stores in Haryana and Punjab. We will also have distributors in States like Bihar and Uttar Pradesh, in addition to Andhra Pradesh in the south. Thus, we intend to cover many States in India. Most of these will be exclusive brand outlets (EBOs).”
“We are also opening multi-brand outlets (MBOs) in Punjab, Himachal Pradesh, Western UP and other States, but our focus will be more on exclusive stores,” he reveals.
Talking about the company's revenue, Mr. Bhardwaj says, “Our turnover is doubling almost every year. Currently our turnover is Rs. 100 million and we expect it to reach Rs. 150 million by next year.”
Briefing about penetration in the international market, he informs, “We are trying to extend our brand in foreign markets also. For this, we are starting e-commerce in Italy, which should begin within the next 6 months. Next on the agenda is to begin e-commerce in Paris.”
“We are also exploring Tanzania and few regions in Africa to open stores. We have already short-listed a couple of sites, where we can open our stores. But, we are going a little slow on it because of the recession,” he mentions.
However, O-Live does not have any product extension plans at the moment. Explaining the reason, Mr. Bhardwaj says, “The market is not so good at this point of time. The factors behind this are many. First is the excise duty, due to which the MRP goes up. Second is the drop in cotton prices after reaching a record high. Moreover, the global economy is also affecting India. So, overall the market is not in a good shape and people do not have much money to spend on clothes. It would not be wrong to say that currently, it is a time of survival and not product extension.”
Fibre2fashion News Desk - India
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