Home / Knowledge / News / Apparel/Garments / American Apparel opens two new Selfridges shop-in-shops
American Apparel opens two new Selfridges shop-in-shops
20
Dec '11
American Apparel the vertically integrated clothing manufacturer based in downtown Los Angeles, announces the opening of two more shop-in-shops inside Selfridges, one of London's most famous and respected department stores.

The new locations in Manchester and Birmingham follow the ongoing success of the American Apparel concession at Selfridges, London which opened in 2010.

The new Manchester location is based inside the Selfridges at the Trafford Centre, a centrally-located shopping mall. With a clientele ranging from urban consumers to suburban families, the company's second Manchester-based store is a unique opportunity to reach out to an array of potential new customers.

The Birmingham store is the company's first in the city. Located at the Selfridges in Bullring Shopping Centre, it provides a new opportunity for the area's students and professionals to explore the brand's aesthetic up close.

"We're continuing to build American Apparel as an international brand and expanding our partnership with Selfridges is the perfect way to do it. These new stores are an opportunity to reach new customers in the UK and provide a great shopping experience," said Marsha Brady, a creative director for American Apparel.

The new Manchester location, located 20 minutes away from the company's original store on Market Street, is 384 sq ft large and will be staffed with 16 new employees.

It will feature over one hundred of the company's womenswear styles, ranging from its line of classic staple basics to more fashionable attire, as well as seasonal winter apparel and outerwear.

The Birmingham shop-in-shop, 730 sq ft large, will offer both basic and more fashionable womenswear. The location will also offer a selection of men's basics. With 12 members of staff, the store is poised to offer customers a curated selection of over 130 styles.

"We're excited to follow up on the success of our first store-in-store at the London Selfridges. These locations allow us to reach out to a new type of consumer while maintaining the consistency in brand image that our customer base has come to expect," said Brady.

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California.

American Apparel Inc

Must ReadView All

Apparel/Garments | On 6th Dec 2016

Alibaba merges Juhuasuan with Tmall.com

In a business reorganisation, aimed at making it easier for merchants ...

Courtesy: The Fashion Awards 2016

Fashion | On 6th Dec 2016

Fashion Awards: Alexander McQueen is brand of the year

Alexander McQueen received the brand of the year award at the Fashion ...

Textiles | On 6th Dec 2016

Indonesian textile sector urges govt to regulate imports

The Indonesian textile industry urged its government to regulate...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search