Home / Knowledge / News / Apparel/Garments / LL Bean picks snowboarder Wescott as brand envoy
LL Bean picks snowboarder Wescott as brand envoy
Dec '11
L.L.Bean, a leading outdoor equipment and apparel merchant, announced a multi-year partnership with one of the most accomplished and decorated riders in snowboarding history.

Seth Wescott will serve as a brand ambassador and work with L.L.Bean outerwear product developers to provide insights on new designs and conduct product testing. Mr. Wescott will make appearances on behalf of L.L.Bean as the company celebrates its 100th anniversary in 2012.

Wescott has reached the podium in every major snowboardcross event in the world and is widely recognized as a true pioneer and global ambassador for the sport of snowboardcross (SBX).

In addition to his competitive career, the avid outdoorsman can be found big mountain riding among the peaks of Alaska's mountain ranges for a month each spring or catching waves on his surf board along the Maine coastline and around the world throughout the year.

A native of Farmington, Maine, Wescott recently returned from a back-country adventure in Antarctica where he explored challenging terrain while product testing L.L.Bean outerwear in preparation for his 2011-2012 season.

“Seth and L.L.Bean share many of the same values – a love and respect of the outdoors and a passion to educate and inspire youth to enjoy the outdoors,” said Steve Fuller, L.L.Bean Chief Marketing Officer. “He will be a great brand ambassador both here in Maine and around the world.”

As L.L.Bean nears its 100th anniversary, the company plans to focus efforts on creating events and activities that encourage young people to participate and enjoy outdoor sports. “I grew up in Maine and with L.L.Bean,” said Mr. Wescott.

“As a Mainer, I'm proud to be associated with a Maine brand that has always been associated with quality, outdoor recreation and healthy active living.”

The partnership between L.L.Bean and Wescott also includes support of one of his charitable initiatives, Level Field Fund, which helps bridge the gap in funding for uniquely talented athletes. L.L.Bean will contribute to Level Field Fund-Maine in an effort to help fund talent and fuel dreams of Maine's aspiring athletes in need of assistance.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

A three-time U.S. National Champion, nine-time Winter X Games medalist, and four-time World Championships medalist, Wescott is a spokesman for Maine's “Take it Outside” and “WinterKids” programs that support healthy and active lifestyles across the state.

L.L.Bean Inc

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search