Home / Knowledge / News / Apparel/Garments / Madura fashion opens first 'Planet Fashion Grande' store
Madura fashion opens first 'Planet Fashion Grande' store
21
Dec '11
Planet Fashion is a retail initiative of Madura Fashion & Lifestyle Retail Ltd., part of The Aditya Birla Group. Launched in 2001 as a retail format to cater to the discerning customer who seeks a choice of the best brands, Planet Fashion today boasts of 145 stores across 97 cities, making it the largest apparel retail chain of its kind in the country.

It registers an annual walk-in of over 3 million customers. By the end of this year Planet Fashion will touch a figure of 200 stores.

Planet Fashion operates stores between 1500 to 6000 sq ft that primarily caters to menswear and focuses on its in-house brands. It has a retail turnover of Rs 240 Cr, and last year registered a growth of 25 %.

To drive its growth objective, they are now launching a new format of store christened `Planet Fashion Grande'. The first Planet Fashion Grande was launched on Friday, 16th Dec, at 100 ft Road, Indiranagar, Bangalore.

True to its name `Grande', Planet Fashion has ensured that no stone is left unturned to create a store that truly lives up to its name. The store has been designed by Blocher Blocher Partners, an internationally renowned German architectural firm.

They are renowned for having designed stores for Hugo Boss, Porsche Design and the likes across the world. The visual language for the store has been put together by Liga Nova which is an international brand retail company specializing in visual merchandising.

The shopping experience at the store is enhanced by the well trained staff that has been handpicked from across the country. The store boasts of a Stylist, who has over 25 years of experience in the field of suits & designing tailored garments.

He will personally attend to customers to advise them on fabric, design, fits & style to match their body type, usage occasion and comfort preference.

Research has shown that most customers seek to be stylish but find themselves puzzled by the plethora of brands that most large format stores offer. This insight has been the basis of merchandise planning architecture at the Grande.

Planet Fashion Grande has showcased only selected successful brands covering all relevant clothing options. Mr.Shoaib Farooqi, COO, Planet Fashion, International Business and Trade Sales said “In our store, options aren't galore. We only offer exhaustive merchandise across handpicked brands. That is what differentiates us from other retail formats”.

Positioned as a store that enables one to 'move up in style'. As a philosophy, Planet Fashion is customer-centered and believes in delivering what the customers specifically seek. Planet Fashion Grande' showcases four segments.

The international floor has some of the most sought after brands like Calvin Klein, Nautica, Esprit & EDC, each depicting its retail lifestyle look. To compliment these, there is a section on accessories with international fragrances & sunglasses.


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search