Home / Knowledge / News / Apparel/Garments / Timberland to outfit Sundance Film Festival filmmakers
Timberland to outfit Sundance Film Festival filmmakers
22
Dec '11
Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its "Fade to Green" film festival program.

For the fourth consecutive year, Timberland will outfit the Festival's celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City.

The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.

"The Sundance Film Festival is the perfect venue to showcase style and performance in action, and our gear packs the right amount of power and panache to allow filmmakers and attendees to do both," said Maile Buker, senior director of marketing for Timberland North America – and former Park City resident."

"When you're out braving the elements of Park City at the Sundance Film Festival, it's important to not only have the right gear to stay warm and protected, but also to look and feel great.

Additionally, through the onsite presence we have planned for the 2012 Festival, attendees will also have the opportunity to share Timberland's passion for preserving our most valuable resource – the outdoors – by working together to protect and conserve the environment. We're excited to announce more details in the coming weeks."

"We greatly appreciate the continued enthusiasm that longtime sponsor Timberland brings to the Sundance Film Festival," said Keri Putnam, Executive Director of Sundance Institute. "

"We are pleased to collaborate with a supporter that believes in the Sundance Institute mission of connecting artists and audiences, and we look forward to sharing with them the excitement of the 2012 Festival."

This January, Timberland will showcase the latest from the Earthkeepers collection, the brand's most eco-minded collection of footwear and outerwear. Styles include a range of green features such as recycled leathers, organic cotton laces, and Green Rubber outsoles made from 42 percent recycled rubber. Festival goers will be able to stay warm in great-looking performance gear that's also easy on the environment.

Timberland has always been about building community, and through its film festival program "Fade to Green" the brand has built a platform for establishing a strong connection to film festivals.

The pioneering spirit and ingenuity that inspires film festivals is a reminder that, like Timberland, film goes beyond commerce, and is about innovation, self expression and style. By raising awareness and inspiring action together, communities have the ability to affect real change and create a better, more sustainable world.


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search