Home / Knowledge / News / Apparel/Garments / Timberland to outfit Sundance Film Festival filmmakers
Timberland to outfit Sundance Film Festival filmmakers
22
Dec '11
Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its "Fade to Green" film festival program.

For the fourth consecutive year, Timberland will outfit the Festival's celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City.

The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.

"The Sundance Film Festival is the perfect venue to showcase style and performance in action, and our gear packs the right amount of power and panache to allow filmmakers and attendees to do both," said Maile Buker, senior director of marketing for Timberland North America – and former Park City resident."

"When you're out braving the elements of Park City at the Sundance Film Festival, it's important to not only have the right gear to stay warm and protected, but also to look and feel great.

Additionally, through the onsite presence we have planned for the 2012 Festival, attendees will also have the opportunity to share Timberland's passion for preserving our most valuable resource – the outdoors – by working together to protect and conserve the environment. We're excited to announce more details in the coming weeks."

"We greatly appreciate the continued enthusiasm that longtime sponsor Timberland brings to the Sundance Film Festival," said Keri Putnam, Executive Director of Sundance Institute. "

"We are pleased to collaborate with a supporter that believes in the Sundance Institute mission of connecting artists and audiences, and we look forward to sharing with them the excitement of the 2012 Festival."

This January, Timberland will showcase the latest from the Earthkeepers collection, the brand's most eco-minded collection of footwear and outerwear. Styles include a range of green features such as recycled leathers, organic cotton laces, and Green Rubber outsoles made from 42 percent recycled rubber. Festival goers will be able to stay warm in great-looking performance gear that's also easy on the environment.

Timberland has always been about building community, and through its film festival program "Fade to Green" the brand has built a platform for establishing a strong connection to film festivals.

The pioneering spirit and ingenuity that inspires film festivals is a reminder that, like Timberland, film goes beyond commerce, and is about innovation, self expression and style. By raising awareness and inspiring action together, communities have the ability to affect real change and create a better, more sustainable world.


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search