Home / Knowledge / News / Apparel/Garments / MQ launches Dobbs lady spring 2012
MQ launches Dobbs lady spring 2012
22
Dec '11
MQ Holding AB monitors autumn's success with Mr. Dobbs, and now launching the classic Swedish brand.

"Customer response to Dobbs has been wonderful," says Lotta Lindsten, design and purchasing manager at MQ. "It feels great that we now can offer Dobbs lady of fashion-conscious women."

The spring collection from Dobbs lady inspired by brand's successful campaign 1985th The campaign, which was photographed by Walter Hirsch, the Dobbs-girl a relaxed casual style, a feeling which has been the basis for the creation of the new collection.

The collection is dominated by classic designs in natural materials like cotton, denim and linen. The jeans are in focus and have tingling and washes that create a personal expression.

There is also checkered shirts and comfy t-shirts. The garments have generally a casual feeling that is reinforced by a washed and used look.

Metal parts in the form of buttons and logos gives the collection an authentic feel, while the pattern image is limited to stripes and checks in order to maintain the classic term casual / denim. The color palette contains various shades of blue and a washed red and cream.

"Dobbs lady fits perfectly into our brand portfolio, which now has been considerably enhanced in the lifestyle casual," says Lotta Lindsten.

Dobbs was founded in 1974 by Swedish design duo Dan and Bjorn, whose idea was to create clothes and jeans that were not only comfortable and practical, but also loaded with attitude, expression, and high fashion.

A few years after the brand's introduction was also launched Dobbs lady, then with carefully selected pieces 5-pocket denim and shirts. Before the fall of 2011 launched Mr. Dobbs in MQ's stores with great success. Now it's time even for Dobbs lady to make the entrance of the MQ.

Dobbs lady launched in stores in February 2012.

MQ Holding AB


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search