Home / Knowledge / News / Apparel/Garments / MQ launches Dobbs lady spring 2012
MQ launches Dobbs lady spring 2012
22
Dec '11
MQ Holding AB monitors autumn's success with Mr. Dobbs, and now launching the classic Swedish brand.

"Customer response to Dobbs has been wonderful," says Lotta Lindsten, design and purchasing manager at MQ. "It feels great that we now can offer Dobbs lady of fashion-conscious women."

The spring collection from Dobbs lady inspired by brand's successful campaign 1985th The campaign, which was photographed by Walter Hirsch, the Dobbs-girl a relaxed casual style, a feeling which has been the basis for the creation of the new collection.

The collection is dominated by classic designs in natural materials like cotton, denim and linen. The jeans are in focus and have tingling and washes that create a personal expression.

There is also checkered shirts and comfy t-shirts. The garments have generally a casual feeling that is reinforced by a washed and used look.

Metal parts in the form of buttons and logos gives the collection an authentic feel, while the pattern image is limited to stripes and checks in order to maintain the classic term casual / denim. The color palette contains various shades of blue and a washed red and cream.

"Dobbs lady fits perfectly into our brand portfolio, which now has been considerably enhanced in the lifestyle casual," says Lotta Lindsten.

Dobbs was founded in 1974 by Swedish design duo Dan and Bjorn, whose idea was to create clothes and jeans that were not only comfortable and practical, but also loaded with attitude, expression, and high fashion.

A few years after the brand's introduction was also launched Dobbs lady, then with carefully selected pieces 5-pocket denim and shirts. Before the fall of 2011 launched Mr. Dobbs in MQ's stores with great success. Now it's time even for Dobbs lady to make the entrance of the MQ.

Dobbs lady launched in stores in February 2012.

MQ Holding AB

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search