China's leading casual wear apparel company, Metersbonwe Group, will be launching a new childrenswear brand next spring.
The company said the new brand will be cute, kid stuff and it will be sold at the existing outlets of the company.
Metersbonwe has over 500 MC brand shops, of which more than 200 stock children's apparels.
The company has been making loss owing to aggressive expansion, especially after the launch of MC brand in 2008.
The company, which markets its products as Meters/bonwe, now plans to focus on earning profit and will be reducing its spending on advertisements.
Fibre2fashion News Desk - China
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