Home / Knowledge / News / Apparel/Garments / Jordan joins Under Armour
Jordan joins Under Armour
22
Dec '11
Under Armour, the leader in performance apparel, footwear and accessories, announced a multiyear partnership with the electrifying DeAndre Jordan.

In his third season in the NBA, Jordan had his best statistical year and played a key role in the resurgence of the Los Angeles Clippers. Jordan joins fellow NBA players Brandon Jennings, Greivis Vasquez, Kemba Walker and Derrick Williams on Under Armour's roster of NBA athletes.

Jordan's partnership with the brand is the latest example of Under Armour's commitment to growth in the sport. Under Armour and the National Basketball Association (NBA) announced a multiyear partnership earlier this month that will allow Under Armour to feature its NBA endorsers in official league uniforms to further promote its basketball footwear.

Under Armour and the NBA will also work together to refurbish basketball courts in local communities to support the game at a grassroots level.

“DeAndre has a great motor and plays hard on both ends of the court. Through a strong work ethic and desire to be great he has improved each year and at 23 will continue to grow as a player,” said Matt Mirchin, Senior Vice President, Global Sports Marketing, Under Armour. “We're proud to add him to our team of talented young players as we continue to grow in the sport of basketball.”

Jordan will make his regular season debut in Under Armour basketball footwear when the Los Angeles Clippers take on the Golden State Warriors on Christmas Day.

“Under Armour is building around an exciting group of players, and the brand has shown a commitment to helping basketball players train and perform better,” said Jordan.

“I look forward to helping Under Armour reach young basketball players with the message that hard work is the key to success on the court, and I know their innovative footwear will help me improve my game.”

The brand's current campaign, “Are You From Here? ”, celebrates the mental toughness of young basketball players. This past fall, the brand supported the campaign with a series of exhibition games featuring Under Armour athletes playing against high school players and alumni in Baltimore and New York City.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour Inc


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search