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'b store' relocates its London flagship outlet
23
Dec '11
London-based 'b store' brand has relocated its flagship outlet from Savile Row to Kingly Street. The decision was taken in view of the sustained desire to reinvent and the need for room to present future collections, according to the brand.

Since its institution in 2001, the brand has developed from solely being a footwear label into a lifestyle brand which features personalised male and female apparel lines alongside other products.

With a white gallery space concept, the new store houses modular fittings and furniture designed by Tom Finch and Pablo Limon.

According to the brand, the inspiration for designs was drawn from the Post-Modern Memphis Movement and this is reflected in the use of bold colors, geometric shapes and playful designs.

The b store brand now sells its products to more than 50 stockists across the globe, and seasonally even teams up with renowned brands like Baracuta, Gloverall and Liberty to produce present day men's and women's capsule collections.

The b store shop is a unique destination featuring other like-minded and exciting brands, and plays home to regular installations from emerging fashion designers.

Fibre2fashion News Desk - India

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