Home / Knowledge / News / Apparel/Garments / Denim brand Rookies eyes Indian expansion
Denim brand Rookies eyes Indian expansion
24
Dec '11
Rookies, the Indian denim brand from Finesse Fashions that manufactures out of Bangladesh from its own set of factories, is planning expansion in India.

After successfully entering the Indian market in 2009, Rookies is expecting a growth in the company's sales in India, even though the current market situation is not very good.

“Rookies price range is very economical and quality is at par with other fashion brands. On the other hand, there is a dearth of reasonably-priced brands in the Indian market. So, we are trying to accommodate ourselves as an economical yet fashionable brand,” Mr. Avdut Pednekar, Brand Manager, Finesse Fashions,told fibre2fashion.

Sounding optimistic about expansion in India, he says, “The collection that we are bringing into India is inspired from international brands and it is not found in Indian domestic brands. Hence, we are looking forward to do good business, and are targeting more retailers and formats.”

“There is a retail expansion lined up. We are soon looking forward to get exposure to large format stores, as we are already in talks with a few. We will be mainly targeting the western region – Maharashtra, Rajasthan and Gujarat,” he adds.

Explaining the Rookies product range in India, he says, “Immediately in this season, there will be only denims with some cotton trousers. Slowly, we would expand our product range to include cargos, trousers and bottoms in fashion category. We will also be coming up with top line with some shirts, T-shirts, etc. Our plan is to offer an entire clothes line for men.”

Making a mention of quality standards, he points out, “As our production base is in Bangladesh, we have been manufacturing for several international brands. So, we are able to ensure the same standards that they have been following.”

Detailing the recent product development, he reveals, “Considering the current scenario, we have worked upon various styling and have introduced a different range altogether based on a new concept. In denims, we are introducing some good washes and elegant cuts and designs. We have also taken fits into consideration and are trying to expand the same. The designs are also being worked on because our exposure to the denim market in the West has increased tremendously.”

Finally, commenting on the denim market, he avers, “Being a brand in the denim category is becoming very competitive, but at the same time denim has a booming market.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X