United States Of America : vineyard vines inks deal with NHL

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Home / Knowledge / News / Apparel/Garments / vineyard vines inks deal with NHL

vineyard vines inks deal with NHL

31
Dec '11

Brothers Shep and Ian Murray, CEOs and Co-Founders of vineyard vines, announced that their company has entered into a licensing arrangement with the National Hockey League (NHL) to design and distribute a line of men's and women's accessories that include ties, tote bags, and belts.

“We've had an incredible response from our existing team products and are thrilled about our new licensing arrangement with the NHL,” said Lindsey Worster, Vice President of Brand Communications.

“This launch came at the perfect time with hockey in full swing and the holiday gift giving season upon us. Now our customers and NHL fans can bring their team spirit with them wherever they go.”

The summers on Martha's Vineyard are not far from the frozen winter ponds of Boston, where hockey is a religion, so it was only natural that the colorful New England styling of vineyard vines products would align with the National Hockey League.

"The NHL is proud to be associated with a brand that is renowned for its product excellence,” said Jim Haskins, NHL Group VP of Consumer Products. "The NHL vineyard vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”

Product from all 30 NHL teams plus former teams from NHL's Vintage Hockey nostalgia collection including the New York Americans and Hartford Whalers will be sold on vineyardvines's website, at vineyard vines retail stores, the NHL Powered by Rebook flagship store in New York City, the official online store of the NHL operated by e-commerce provider Fanatics.

A company best known for its whimsical neckties and smiling pink whale logo, vineyard vines was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children.

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters.

According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport.

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