Home / Knowledge / News / Apparel/Garments / Icebreaker's new TouchLab store to open in New York
Icebreaker's new TouchLab store to open in New York
04
Jan '12
Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, announced it was opening its second store in New York City.

Icebreaker's new TouchLab store will open on January 23, 2012, in the Meatpacking District on Manhattan's West Side – one of New York City's premier shopping and dining destinations. The store will be at 823 Washington Street, across the street from High Line – the world-famous “park in the sky” – and near the new Standard Hotel.

“The Meatpacking District is a chic and exciting neighborhood with fantastic energy. We are excited to introduce Icebreaker to its residents and to the multitude of visitors who come to shop its premium stores,” says Jeremy Moon, founder and CEO of Icebreaker.

“Icebreaker is perfect for active New Yorkers who value stylish, high performance apparel. It has something for everyone - from runners, cyclists and other fitness enthusiasts looking for a natural alternative to synthetics, to Meatpacking District shoppers with an eye for new and beautiful apparel.”

Icebreaker's TouchLab store will feature the company's complete outdoor, running, cycling, travel, kids, underwear and city collections, all made from merino wool from the Southern Alps of New Zealand.

Icebreaker merino is cool in the heat, highly breathable to prevent the clamminess and overheating associated with synthetics, soft, non-itch, sun safe, fire safe and easy care. It resists odor, and can be worn for days – sometimes weeks – without washing, which makes it ideal for travel.

Icebreaker opened its flagship TouchLab store in New York City in December 2010. The company has two other US TouchLabs: in Portland, Oregon (home of its US headquarters), and in San Francisco. In Canada, there are TouchLabs in Vancouver, British Columbia, and in Montréal, Canada.

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries.

Icebreaker

Must ReadView All

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search