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Dickies inks gloves deal with Cordova
09 Jan '12
2 min read
Innovative Work Wear Apparel Maker Dickies has reached a new licensing agreement with Cordova, a leading manufacturer and marketer of personal protective equipment. The first line of Dickies-branded gloves from Cordova is expected to appear at participating retailers for the Fall/Winter 2012 season.
"We look to our licensees to leverage their best-in-class industry expertise to grow the Dickies brand in new categories and territories," states Matthew McCartin, vice president of marketing for Dickies. "This arrangement with Cordova will definitely accomplish that goal, and we look forward to working with them."
The agreement is the most recent to be added to the legendary work wear brand's extensive portfolio of licensees, providing consumers with both work wear and work-inspired lines including footwear, belts, socks, medical wear, headwear, sunglasses, kidswear, men's tops, junior girls apparel, bags and luggage; in addition to gloves.
"Cordova strives to provide customers with durable, dependable and high quality personal protective equipment. Dickies shares that mission, and we are honored to work with them," said Himanshu Varma, President, International Sourcing Co., Inc.
The new collection of Dickies gloves is currently in development. The contract will evolve into personal protective equipment to complement the brand's existing work wear business and meet the changing needs of the modern worker.
About Dickies:
Dickies is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for nearly 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic original 874 work pant, to footwear, and much more.
About Cordova:
Cordova Consumer Products is a division of International Sourcing Co., Inc. Started in 1994 it provides Personal Protective Equipment such as gloves, eyewear and worker support products to retailers and industrial distributors in the USA, Mexico, and South America.
"We look to our licensees to leverage their best-in-class industry expertise to grow the Dickies brand in new categories and territories," states Matthew McCartin, vice president of marketing for Dickies. "This arrangement with Cordova will definitely accomplish that goal, and we look forward to working with them."
The agreement is the most recent to be added to the legendary work wear brand's extensive portfolio of licensees, providing consumers with both work wear and work-inspired lines including footwear, belts, socks, medical wear, headwear, sunglasses, kidswear, men's tops, junior girls apparel, bags and luggage; in addition to gloves.
"Cordova strives to provide customers with durable, dependable and high quality personal protective equipment. Dickies shares that mission, and we are honored to work with them," said Himanshu Varma, President, International Sourcing Co., Inc.
The new collection of Dickies gloves is currently in development. The contract will evolve into personal protective equipment to complement the brand's existing work wear business and meet the changing needs of the modern worker.
About Dickies:
Dickies is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for nearly 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic original 874 work pant, to footwear, and much more.
About Cordova:
Cordova Consumer Products is a division of International Sourcing Co., Inc. Started in 1994 it provides Personal Protective Equipment such as gloves, eyewear and worker support products to retailers and industrial distributors in the USA, Mexico, and South America.
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