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Clothing brand - Blue Mount to expand retail footprint
Jan '12
Blue Mount, a clothing brand owned by the Sanjeev Jain-led Jain Udhay International, is expecting a 25 percent hike in revenues in the current year. The Ludhiana-based Jain Udhay Group is among the pioneers in knitted fabric, hosiery and ready-made garments for men and kids.

Blue Mount which began its retail operations from North India has now spread its wings to other parts of India and mainly caters to the youth segment, with a presence in over 1,000 multi-brand outlets (MBOs), 9 exclusive-brand outlets (EBOs) and 5 large format stores (LFS).

The brand with a summer as well as winter line has in its portfolio jackets, shirts, t-shirts, sweat shirts, pullovers and many other garment cuts. The company is now mulling expansion of its retail presence, mainly in North India.

Discussing their expansion plans, Sanjeev Jain told fibre2fashion, “The expansion has been planned on a revenue-sharing basis. There is no company capital involved. The contribution is from the investors' side”.

He added, “We are targeting North India for our expansion – Punjab, Haryana, HP, J&K, UP, Delhi and NCR. We deal in both - summer and winter wear. Hence, we are focusing on this region so that supplies stay uninterrupted all through the year, as winter wear would not do well in southern India”.

When quizzed about the rationale behind expanding, he said, “There is no hard and fast rule in the fashion industry. One can see that all leading brands of the world are present in the country, which points to the potential of the Indian market.

“Moreover, we feel that our brand and our products cater to the youth. The buying power of the youth is increasing day-by-day. Hence, we think it is the right time to increase our presence and footprint in the retail market”, he concluded by saying.

Fibre2fashion News Desk - India

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