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Retail Hotspots: Developing a Strategy to Globalize
Jan '12
Retail access in the global marketplace is exploding; giving U.S. brands the opportunity to scale new heights with an eager and ready to buy consumer base.

Retail access in the global marketplace is exploding giving U.S. brands the opportunity to scale new heights with an eager and ready to buy consumer base. Success, however, is not a one size fits all proposition and the risks are as plentiful as the opportunities.

Focusing on market entry, operation models, consumer demographics and more in the BRIC nations, American Apparel & Footwear Association (AAFA) announces its new workshop on emerging retail markets, Retail Hotspots: Developing a Strategy to Globalize.

Kicking off the program will be Dr. Harry G. Broadman, PwC Chief Economist and Emerging Markets Practice Leader, and former White House trade negotiator who will cover a strategic overview of market risks, opportunities, and conditions. Dr. Anastasia Xenias, Senior International Trade Specialist and Global Team Leader, U.S. Commercial Service, U.S. Department of Commerce follows with a discussion on programs to assist US brands find overseas partners. In the afternoon, we look forward to case study presentations from global experts discussing the unique qualities for each country: Brazil, India, and China.

American Apparel & Footwear Association (AAFA) is pleased to welcome Jeff Streader, Operating Partner, Marlin Equity, one of the premier sourcing and global executives in our industry, as moderator and master of ceremonies. Join this high level discussion on Tuesday, January 31, 2012 in NYC at PwC's conference facilities along with sponsors, PwC. Alvanon and Bureau Veritas.

American Apparel & Footwear Association (AAFA)

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