Home / Knowledge / News / Apparel/Garments / Cold wave drives winterwear sales in north India
Cold wave drives winterwear sales in north India
17
Jan '12
Severe cold conditions in north India has resulted in increased sales of winterwear during the last 25-30 days.

In spite of late onset of winter season this year, parts of north India are experiencing a bitter cold over the last two fortnights.

Sweaters, pullovers, jackets, cardigans, windcheaters are all sought after by people to protect themselves from shivering cold, according to retailers.

“The winter season was delayed by 10-15 days this year, but the buying has consolidated in the last one month, rather than the usual 2.5 months,” Mr. Subrata Siddhanta, Executive Director - Apparel at Spencer's Retail Limited, told fibre2fashion.

Giving some figures, he says, “There has been a tremendous growth of 50-52 percent in terms of volume. The average price for winter apparel has risen by 7-8 percent. The like-to-like store growth is about 20-25 percent.”

However, he laments that customers are looking more for discounted items. He says, “Fashion is gradually becoming value centric because every 3-4 months there is a discounting season coming up. So, these days, customers are waiting for the discount sales and are buying at that time rather than buying round the year. As a result, the full MRP sale has fallen down while the sales at discounted prices have increased.”

Finally, he concludes, “The prices of apparels have increased compared to last winter season, due to the imposition of excise duty and other factors. That is why customers are looking for more and more discounts.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

GST Council approves compensation law for states

The Goods and Services Tax (GST) Council approved the compensation...

Fashion | On 20th Feb 2017

South Korea’s fashion industry to grow 3.3% in 2017

The South Korean fashion industry is expected to grow by 3.3 per cent ...

Textiles | On 20th Feb 2017

Brazilian cotton prices oscillate in first week of Feb

In the first fortnight of February 2017, Brazilian cotton prices...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search