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Cold wave drives winterwear sales in north India
Jan '12
Severe cold conditions in north India has resulted in increased sales of winterwear during the last 25-30 days.

In spite of late onset of winter season this year, parts of north India are experiencing a bitter cold over the last two fortnights.

Sweaters, pullovers, jackets, cardigans, windcheaters are all sought after by people to protect themselves from shivering cold, according to retailers.

“The winter season was delayed by 10-15 days this year, but the buying has consolidated in the last one month, rather than the usual 2.5 months,” Mr. Subrata Siddhanta, Executive Director - Apparel at Spencer's Retail Limited, told fibre2fashion.

Giving some figures, he says, “There has been a tremendous growth of 50-52 percent in terms of volume. The average price for winter apparel has risen by 7-8 percent. The like-to-like store growth is about 20-25 percent.”

However, he laments that customers are looking more for discounted items. He says, “Fashion is gradually becoming value centric because every 3-4 months there is a discounting season coming up. So, these days, customers are waiting for the discount sales and are buying at that time rather than buying round the year. As a result, the full MRP sale has fallen down while the sales at discounted prices have increased.”

Finally, he concludes, “The prices of apparels have increased compared to last winter season, due to the imposition of excise duty and other factors. That is why customers are looking for more and more discounts.”

Fibre2fashion News Desk - India

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