Home / Knowledge / News / Apparel/Garments / Cold wave drives winterwear sales in north India
Cold wave drives winterwear sales in north India
17
Jan '12
Severe cold conditions in north India has resulted in increased sales of winterwear during the last 25-30 days.

In spite of late onset of winter season this year, parts of north India are experiencing a bitter cold over the last two fortnights.

Sweaters, pullovers, jackets, cardigans, windcheaters are all sought after by people to protect themselves from shivering cold, according to retailers.

“The winter season was delayed by 10-15 days this year, but the buying has consolidated in the last one month, rather than the usual 2.5 months,” Mr. Subrata Siddhanta, Executive Director - Apparel at Spencer's Retail Limited, told fibre2fashion.

Giving some figures, he says, “There has been a tremendous growth of 50-52 percent in terms of volume. The average price for winter apparel has risen by 7-8 percent. The like-to-like store growth is about 20-25 percent.”

However, he laments that customers are looking more for discounted items. He says, “Fashion is gradually becoming value centric because every 3-4 months there is a discounting season coming up. So, these days, customers are waiting for the discount sales and are buying at that time rather than buying round the year. As a result, the full MRP sale has fallen down while the sales at discounted prices have increased.”

Finally, he concludes, “The prices of apparels have increased compared to last winter season, due to the imposition of excise duty and other factors. That is why customers are looking for more and more discounts.”

Fibre2fashion News Desk - India


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search