Home / Knowledge / News / Apparel/Garments / 'Teens for Jeans' Campaign kicks off
'Teens for Jeans' Campaign kicks off
18
Jan '12
Aeropostale Inc and teen not-for-profit DoSomething.org announced their fifth annual "Teens for Jeans" campaign. The campaign raises awareness about youth homelessness by encouraging teens to donate the number one requested item at shelters: jeans.

Anyone can participate by bringing gently worn jeans, any size and any brand, to any Aeropostale or P.S. from Aeropostale store in the U.S., Canada and Puerto Rico. All donations will be distributed to local youth community shelters. As a thank you, for each pair donated, Aeropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. To jump-start donations, Aeropostale is donating over 10,000 brand new pairs of jeans for the campaign.

"Youth homelessness is an ongoing epidemic," says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale. "As we go into our 5th year of Teens for Jeans, we have been able to donate over 1.5 million pairs of jeans to teens in need. Aero is proud to raise awareness about this cause and will continue to encourage people to join in the fight against youth homelessness."

"Jeans are pretty much the best piece of clothing invented ever," says Nancy Lublin, Chief Executive Officer and "Chief Old Person" at DoSomething.org. "Everyone has a favorite pair, but teens also love to update their wardrobe. By asking teens to clean out their closets, last year we were able to give a pair of jeans to one in every three homeless teens."

This year's campaign launched with a Public Service Announcement from pop-star Demi Lovato and a party in Los Angeles, CA with host Kristen Bell. Other celebrities supporting this year's program include Cody Simpson, Julianne Hough, Brendan Robinson and BooBoo Stewart. Previous years' have been supported by Rachel Bilson, Hayden Christensen, Chace Crawford, Justin Long, Ashley Greene, Matt Lanter and Jessica Lowndes. Additionally, Teen.com joined DoSomething.org to help market the initiative.

"Being a part of this year's 5th annual Teens for Jeans is such an honor. I hope I can help to encourage thousands of teens to clean out their closets and donate their jeans to help homeless teens in need," says Demi Lovato.

Aeropostale Inc

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search