Home / Knowledge / News / Apparel/Garments / 'Teens for Jeans' Campaign kicks off
'Teens for Jeans' Campaign kicks off
Jan '12
Aeropostale Inc and teen not-for-profit DoSomething.org announced their fifth annual "Teens for Jeans" campaign. The campaign raises awareness about youth homelessness by encouraging teens to donate the number one requested item at shelters: jeans.

Anyone can participate by bringing gently worn jeans, any size and any brand, to any Aeropostale or P.S. from Aeropostale store in the U.S., Canada and Puerto Rico. All donations will be distributed to local youth community shelters. As a thank you, for each pair donated, Aeropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. To jump-start donations, Aeropostale is donating over 10,000 brand new pairs of jeans for the campaign.

"Youth homelessness is an ongoing epidemic," says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale. "As we go into our 5th year of Teens for Jeans, we have been able to donate over 1.5 million pairs of jeans to teens in need. Aero is proud to raise awareness about this cause and will continue to encourage people to join in the fight against youth homelessness."

"Jeans are pretty much the best piece of clothing invented ever," says Nancy Lublin, Chief Executive Officer and "Chief Old Person" at DoSomething.org. "Everyone has a favorite pair, but teens also love to update their wardrobe. By asking teens to clean out their closets, last year we were able to give a pair of jeans to one in every three homeless teens."

This year's campaign launched with a Public Service Announcement from pop-star Demi Lovato and a party in Los Angeles, CA with host Kristen Bell. Other celebrities supporting this year's program include Cody Simpson, Julianne Hough, Brendan Robinson and BooBoo Stewart. Previous years' have been supported by Rachel Bilson, Hayden Christensen, Chace Crawford, Justin Long, Ashley Greene, Matt Lanter and Jessica Lowndes. Additionally, Teen.com joined DoSomething.org to help market the initiative.

"Being a part of this year's 5th annual Teens for Jeans is such an honor. I hope I can help to encourage thousands of teens to clean out their closets and donate their jeans to help homeless teens in need," says Demi Lovato.

Aeropostale Inc

Must ReadView All

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Alessandro Zucchi; Courtesy: ACIMIT

Textiles | On 29th Jun 2017

Alessandro Zucchi succeeds Carabelli as ACIMIT president

The members’ assembly of the Association of Italian Machinery...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search