Home / Knowledge / News / Apparel/Garments / Swimways buys Sea Squirts product lines
Swimways buys Sea Squirts product lines
19
Jan '12
Swimways Corp, a leading manufacturer of pool and outdoor recreational products, announced that it has acquired the product lines of privately held Opa Cove LLC, including its entire line of Sea Squirts U.S. Coast Guard Certified Life Jackets and Swim Assist Vests for children. With its patented design, Sea Squirts feature a stitched in, easy-to-grab rubber fish-like fin that makes wearing a flotation or swim aid device fun for kids and reassuring for parents.

"This acquisition is consistent with Swimways' ongoing strategy to bring meaningful innovation to the pool and marine markets," said David Arias, Swimways president. "The addition of Sea Squirts provides us with a high quality product line in keeping with what consumers have come to expect of Swimways, and provides us with an opportunity to strengthen our footprint in the marine market."

"The Sea Squirts brand will benefit from the expertise and global presence of Swimways as an industry leader," said Richard Barbis, president of Opa Cove. "Opa Cove aligns well with Swimways because they are passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill."

Barbara Hyder, Swimways vice president of marketing, said, "Kids typically resist wearing life jackets and swim vests. But show a parent or a child a Sea Squirts™ Pink Dolphin Life Jacket or White Shark Swim Vest, and they're sold. The fin serves as a fun dress-up toy for kids and a secure grab-me device for the parent. Sea Squirts™ are artfully designed for all day comfort, safety and fun."

The acquisition joins Opa Cove with other brands currently held by Swimways Corp.: SwimWays, COOP and Kelsyus.

Based in Virginia Beach, Va., Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services.

Swimways Corp


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Top executives
Textile & apparel bodies

The decision is transformational

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search